Content Marketing Services
Content Marketing Services that Work
As a B2B content marketing agency, we combine our team’s years of experience in the building industry with the team’s authority and skill in creating engaging and in-depth content relevant to our industry.
Our Process

Discovery

Creation

Implementation
What Content Marketing is Now
Today we think (mostly) of digital content marketing, which comes in various types. It includes web articles, blogs, white papers, case studies, infographics, eBooks, gamification tactics, social media posts and hashtags, content widgets, commentaries, podcasts, maps, reviews, slide shows, music, toolkits, user-generated comments, such as testimonials and discussion boards, videos, gifs, and XML feeds.
Content with a Purpose
Content marketing should always have a purpose and goal. It can increase brand awareness, boost sales, enhance customer interactions and engagement, and build loyalty. Content marketing can generate leads, of course, but it also can help educate current and potential customers about products, services and promotions. It can create deeper customer relationships and build a communal feeling around your brand.
Relevance
Content marketing works because it offers current and potential customers informative and expedient material they need as they do research and move along the buyer’s journey—from research and investigation to (if done well) purchase or involvement decision.
Value
Content marketing today is less about product promotion and more about audience education and enrichment. Value-dense content is paramount. It must evolve with technology, but it must also be useful and functional to the human nature of your audience. Purposeful and customer-centric.
Let's get together to talk about your goals, story and how we can help you bring to life real results.
Our Content Discovery Process
When we determine the mix of content marketing most effective for you and your goals, we consider editorial strategies, content structures, governance and your current and past marketing efforts.
Assessment
We assess which channels are best to reach your target audience and what channels are best for specific messaging. Which type of content you use depends on all these factors. If a form or channel fits your brand and is acceptable to your audience, you can—and should—embrace it.
Understand Your Audience
We dig not only into demographics, but the psychographics of your audience members. How do they spend their time, energy and money? Because people are people, understanding what they do and what they value can lead to more meaningful engagement with them.
Let's get together to talk about your goals, story and how we can help you bring to life real results.
We Create Engaging Content
Because we are customer centric, the content marketing packages we produce vary by client and purpose, but our specialties include blogs, white papers, case studies, infographics, eBooks, social media posts and hashtags, content widgets, commentaries, podcasts, slide presentations, videos and email marketing.
Building with the Best
We're only as good as those we've partnered with, which is why we seek to partner with the best.
Building with the Best
We're only as good as those we've partnered with, which is why we seek to partner with the best.

