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3 Content Marketing Trends to Pay Attention to This Year

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Marketing is something that is constantly changing. If you are not changing along with it, you can easily be left behind. Content marketing is no different. If you want your strategy to keep up and stay on top of content marketing trends and on the front page of Google, or perhaps get there for the […]

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ER Marketing Named in Top 35 B2B Agencies in the US

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ER Marketing today announced its inclusion in the 2017 B2B US Agencies Benchmarking Report. Based on a ranking of United States marketing and communication agencies and their global gross income, ER Marketing is listed as one of the Top 35 B2B Agencies in the US. The report contains insight into B2B marketing and communication trends […]

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6 Trends in 2013 for Building Product Marketers, Part I

Use Actionable Data and Listen To Your Customer With 2013 approaching, it’s time to create marketing resolutions for the new year that make an impact. According to SilverPop, an email and digital marketing services company, at the start of the year businesses set out with goals to make their business more social, gain more leads, […]

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The Perfect Building Products Threesome – Marketing, Sales AND Leads, Part 3

Part 3: The Pay-Off: The Impact of Sales and Marketing Working Together In Part 1 and Part 2 of this series, I talked about what’s happening and why many marketing departments need to change. Marketing and Sales need to working together. This is a new trend and it’s actually working. The connection of data, leads, […]

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Theodore Roosevelt & the Building Products Industry – Great Quotes Series

What can one of the 4 Mount Rushmore presidents teach us about marketing? “Do what you can, with what you have, where you are.” – Theodore Roosevelt We’re all guilty of it as building product industry marketers. I’ve heard it countless times myself. I’m talking about making excuses for why we can’t do something. We […]

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The Shift in Technology Spending for Building Product Marketers

Dollars are being spent by the CMO, instead of the CIO – why? Every day we are faced with more technology in marketing. Websites, text messaging, mobile apps, phone tracking, analytics dashboards, database marketing and the list goes on.  It seems everything we do as building material marketers involves some technology. So who spends all […]

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Facebook Timeline Hype – Does It Matter for Building Products Industry CMOs?

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What You Need to Know about Facebook Timeline As you’re no doubt aware, every change Facebook makes to its features or layout, whether big or small, results in lots of chatter and hand-wringing among the core users and the social media-focused blogs, such as Mashable. The most recent one is Timeline, and it was slowly […]

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11 Crucial Niche Social Network Rules for Building Product Marketers – Part 2

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In a previous post, we covered the first 6 rules for participating in a building products niche social network, and here’s the remaining 5: DON’T participate only in discussions that can lead to you talking about your company’s products. I can’t emphasize this enough – everything shouldn’t lead back to your products. Everything should lead […]

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Impact of Mobile In-Store Shopping for the Building Products Industry

Building Product Manufacturers Are Challenged with Mobile Shopping It seems the mobile revolution is less revolution and more reality. Everywhere you look someone is on a cell phone, iPad, or some other type of device that keeps them connected. We can now recognize our friends and family by the tops of their heads, as they […]

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