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What You Need to Know About Search Engine Algorithms (and Why It Matters)

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If you’ve ever wondered how a website can rank well one moment and completely lose steam the next, then you’ve probably encountered a search engine update. This seems to happen every few months when Google, Bing, and Yahoo make adjustments to how they allow certain pages to rank on their platform. It isn’t always a […]

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The Merits of Email Marketing Automation for Building Material Manufacturers

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Can you imagine typing out lengthy emails to each and every person who joins your company’s mailing list?  It is hard to believe this is exactly what some businesses did prior to the rise of email marketing automation.  Email automation for building manufacturers is making it that much easier to connect with both current and […]

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Understanding the Benefits of Successful Retargeting Campaigns

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Online ad retargeting has quickly become an important inbound marketing strategy. Though retargeting sounds complicated, it is actually fairly simple. This is a somewhat covert means of connecting with prospective clients without investing an egregious sum of money in traditional advertisements. Let’s take a look at what retargeting is really all about. The Inside Scoop on Retargeting Retargeting […]

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4 Signs Your PR Strategy Needs a Shakeup

It can be easy to fall into the trap of thinking that your public relations (PR) strategy isn’t all that important anymore. After all, you’re likely using a range of opportunities — from social media platforms to podcasts and the like — to communicate with your audience. Do any of the following resonate with you […]

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5 Scalable Demand Generation Activities that Drive Results

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When considering your budget for demand generation each year, it’s important to take a look to see which activities are giving you the best ROI. Results can vary from activity to activity, but if you determine which activities perform the best, you can scale those going forward. Here is a list of demand generation tactics […]

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Making Customer Surveys Great Again

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Learning more about your customer base may be the number one way to grow your presence in the market and zoom ahead of your competition. However, those same tired customer surveys from years ago are simply not getting the job done anymore. We’ve put together five tips to help you supercharge your surveys and “make […]

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