International Builders’ Show 2013: A Reminder to Get Real
Relationships Define the Building Products Industry As we travel to see the latest and greatest things the building industry has to offer, I am reminded that what we are really seeing is the people. It’s a face-to-face interaction with someone in a booth, at an event, or in a room with the keynote speaker. Don’t […]
Read MoreObservations From The Remodeling Show/DeckExpo
Energy was up, attendees were excited and exhibitors were benefiting Last week I spent several days in Baltimore attending the Remodeling Show and DeckExpo with one of our employees. Since 2009, Hanley Wood has co-located the Deck Expo with the Remodeling Show and this has proven successful for both parties. The shows represents all parts of […]
Read MoreTop 8 Ways to Onboard Rookies to the Building Products Industry
Last week, I talked about the aging workforce of the building products industry and the personality differences of the milennial generation that is the future of our business. Beyond those things, however, there’s another fundamental challenge: getting to know the ins and outs of this business. They’re a generation that does less work with their […]
Read MoreIBS Buzz – Social Media in the Building Product Industry
Social Media Can Provide Builders Results We all know the story, in fact many of us have seen the movie, Facebook is the biggest social media site with over 800 million users. However, why is this important to the building product industry and more specifically how does this impact homebuilders? Last week during IBS several […]
Read MoreBuilding Product Manufacturers Evaluate Tradeshow Benefits
Tradeshow strategy is an important and costly element of the marketing mix. Are massive industry tradeshows running out of steam across all industries? Does the cost for manufacturers to exhibit in national tradeshows outweigh the benefits? Is it unrealistic for customers or prospects to travel across the United States for national shows due to cost? […]
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