Are you ready for the upcoming building products tradeshows?

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How to prepare for the upcoming Remodeling Show and DeckExpo As a building products CMO, you are well aware that tradeshows offer a huge opportunity to drive sales and gain leads. With the Remodeling Show and DeckExpo quickly approaching, it is important to ensure your business is ready to gain exposure and stand out among […]

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Social Media Isn't Going Anywhere for Building Products Marketers

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Learnings from the BMA International Conference While a lot of arguments were made at last week’s Business Marketing Association International GROW! Conference in Chicago – one thing was clear and repeated often: social media is here to stay. It was something nearly every speaker hit on and the keynote speaker, Guy Kawasaki, proclaimed that all […]

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Top 8 Ways to Onboard Rookies to the Building Products Industry

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Last week, I talked about the aging workforce of the building products industry and the personality differences of the milennial generation that is the future of our business. Beyond those things, however, there’s another fundamental challenge: getting to know the ins and outs of this business. They’re a generation that does less work with their […]

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IBS Buzz – Social Media in the Building Product Industry

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Social Media Can Provide Builders Results We all know the story, in fact many of us have seen the movie, Facebook is the biggest social media site with over 800 million users.  However, why is this important to the building product industry and more specifically how does this impact homebuilders? Last week during IBS several […]

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6 Tips For A Killer Building Products Tradeshow Booth

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Observations from IBS can help your tradeshow investment pay off Walking down a tradeshow aisle-especially large shows like IBS-your’re bombarded by shapes, colors, movement, and messages.  It’s all jumbled mess of sensory overload.  It’s easy to get lost in the shuffle as an attendee but far worse to get lost in the crowd as an […]

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Building Product Manufacturers Evaluate Tradeshow Benefits

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Tradeshow strategy is an important and costly element of the marketing mix. Are massive industry tradeshows running out of steam across all industries?  Does the cost for manufacturers to exhibit in national tradeshows outweigh the benefits?  Is it unrealistic for customers or prospects to travel across the United States for national shows due to cost?  […]

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