Building Materials Industry 2017 Search Engine Benchmarks

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Guest Contributor: Corey Morris Director of Digital Strategy The 2017 International Builders’ Show (IBS) is upon us. As we prepare our agendas and get excited to see what is new and noteworthy in the industry this year, our digital marketing team has taken a look at the state of Search Engine Marketing (SEM) for the […]

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The Booth MBA

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 3 Things to Watch for at IBS Guest Contributor: Matt Hillman, Creative Director Trade shows are usually large-scale spectacles and the  combined IBS/KBIS event is certainly no exception. Bringing  together more than 50,000 attendees and nearly 15,000  exhibitors in 2016, it provides a wellspring of information—or to some, a deluge of it. As pointed out […]

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Trade shows: What’s the real ROI?

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On the way home from the Remodeling Show and Deck Expo earlier this month, I found myself wondering if trade shows still matter. Let’s face it: Trade shows are expensive. You build booths Create collateral Give away tchotchkes Travel Entertain clients But the trade show budget spreadsheet doesn’t tell the whole story. Trade shows are […]

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When Selling Building Products, Opt for Simple

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Lessons Learned from the 2016 ISC West Show   As building products marketers, are we overcomplicating things? Do we consult with people down the channel—including customers and even our own sales teams—to make sure we are delivering the best information in ways that are easy to consume? Most importantly, who can we look to for […]

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IBS 2016: “The New Big Thing” Is…

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My Key IBS Takeaway for Building Products Marketers We’ve talked a lot about the 2016 International Builders’ Show (IBS) throughout the course of the last few weeks. You might even say we’re a little obsessed. But the reason why is that, for building products marketers, trade shows are a big deal. And there is perhaps […]

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Lessons From The Builders’ Show

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An Open Letter To Trade Show Exhibitors Dear Friends, According to the Convention Industry Council, trade shows added more than $280 billion to the U.S. economy in 2012, drawing more than 225 million participants. That’s a staggering set of figures and it underscores the importance these shows play. As marketers, we all know exhibiting at […]

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6 Trade Show Marketing Do’s & Don’ts

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Building Products Marketers, Take Note. In the world of building products marketing, trade shows are a big deal. There is perhaps no more important trade show for building products marketers than the International Builders’ Show (IBS). This annual event is where the biggest and best in the industry present their biggest and best products, services, […]

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IBS 2016: Innovation Starts at the End of the Channel

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Why I’m Demanding a Disruption in Building Products Development It seems like every meeting I have been in over the last few months has the same common theme. When asking any building materials manufacturer what they want to be famous for, the one word I hear over and over is “innovation,” or being an “innovator,” […]

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10 IBS Insights You Need to Know (Part 2/2)

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Part Two: 5 Design Trends from IBS 2016 Every year, the International Builders’ Show (IBS) is the best place for marketers to keep a finger on the pulse of where the building products industry is going. The ER Marketing team and I attended this year, and we were able to learn everything from the latest […]

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10 IBS Insights You Need to Know (Part 1/2)

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Part One: 5 Building Products Marketing Lessons from IBS 2016   This year, several members of the ER Marketing team and I attended the annual International Builders’ Show (IBS) and KBIS in Las Vegas, NV. As anyone who has ever attended can attest to, this is a big event that can be overwhelming. We’re not […]

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