Deciding Which Trade Shows to Attend This Year

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The personal relationships and business reputation that you can develop through trade shows is an ROI that you cannot really obtain anywhere else. However, you need to attend the right shows to make sure that you are building the personal relationships and business reputation that actually matter. Your business is probably on a budget as well. Even […]

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7 Tips to Create Your 2018 Trade Show Budget

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  Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. By following the tips below when making the budget for this crucial aspect of marketing your business, you’ll be able to develop a more accurate template of the necessary costs. Exhibit Space = 30 […]

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5 Best Practices for Choosing the Right Trade Show Technologies

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  Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. Thankfully, times have changed…for the better. These days, trade show marketers and exhibitors have countless cutting-edge technologies at […]

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Tactical Tips to Maximize Your Trade Show Presence in 2018

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  Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. 1.  Technology is (still) king. It goes without question that technology is a major player when it comes to trade show […]

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How Digital Marketing Ramps Up Results for Manufacturers

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  Having a solid trade show presence as your biggest marketing tool is no longer enough. In order to stay relevant and profitable in today’s ultra-competitive marketplace, B2B manufacturers need to step up their digital marketing game. Digital Marketing Provides Data-Driven Results Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means […]

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Get Social at Your Next Trade Show: How to Use Social Media to Boost Your Event Marketing

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  Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits […]

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5 Tips to Maximize Your Trade Show ROI

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  Building an effective strategy that is targeted to maximize your trade show can make all the difference in its success. The following aspects should be included in such a strategy to improve your experience. 1. Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming […]

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3 Elements Your Trade Show Booth Needs

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  A trade show provides your business with the opportunity to capture the interest of a captive audience that is already interested in what you have to offer. This is not to diminish the importance of designing the right trade show booth. Even though its attendees are interested in the theme of the trade show, […]

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6 Trade Shows Building Products Manufactures Must Attend

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Trade shows are an optimal platform from which to introduce a captive audience to the latest innovative product or service you have to offer. The following trade shows are ones that should be on your short list for 2017 and ones to keep on your radar for 2018.    1 . National Hardware Show Held each […]

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Building Materials Industry 2017 Search Engine Benchmarks

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Guest Contributor: Corey Morris Director of Digital Strategy The 2017 International Builders’ Show (IBS) is upon us. As we prepare our agendas and get excited to see what is new and noteworthy in the industry this year, our digital marketing team has taken a look at the state of Search Engine Marketing (SEM) for the […]

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