Mobile Apps versus Mobile Websites—Which is More Worthwhile in the Building Product Market?

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Smartphone users want more out of their searches. In a previous post I mentioned a few statistics of mobile shopping and the relentless reliance on our smartphones and devices. As smartphone owners, we are increasingly using our devices as retail outlets. From researching products and reviews, to comparing prices, finding retail locations and redeeming coupons, […]

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Deeper Email Analytics for Building Product Marketers

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Better Email Intelligence…Beyond Open & Click-Through Rates In an earlier post, I covered some of the basics of email marketing benchmarking, and now I’d like to share some other ways you can better measure & optimize your email marketing. With this information, you’ll be better equipped to evaluate both the messaging and creative strategy in […]

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A New Social Media Outlet for Building Product Marketers

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New service pinterest.com can help you to use virtual pin boards to showcase your building product brand. Pinterest.com can be used to build brand recognition, share ideas, research competition and make connections. Voted one of the 50 best websites of 2011 by Time Magazine, Pinterest is a social media site, still in beta development, based […]

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How Building Product Marketers Can Target the Renter's Market

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Since 2009, housing market trends point to continued growth in the renters market. I believe that in the building products industry, it’s important to keep an eye on housing trends and how it could affect your marketing and even your product line. Epsilon Targeting’s New Mover Report 2011 mentions a few key statistics that are […]

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The Tablet Revolution of the Building Products Industry

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How iPads and other tablets are changing the way builders do business.  According to research done by Professional Remodeler Magazine and featured in their September 2011 issue: “In a July 2011 survey of nearly 700 Professional Builder readers, more than one in three builders (35 percent) said they currently own a tablet PC, and about […]

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