How Chatbots Can Help Personalize Your Customer Service Process

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AI is one of the most important buzzwords in marketing for a reason – it works. Companies across the globe are finding ways to use AI to reduce costs and scale up marketing efforts. Businesses are becoming more precise in their audience targeting. There are very few downsides to effectively using AI driven algorithms! One […]

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AI for B2B in a World of Personalization

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The B2B buying experience is changing because of digitalization. Customers in this space are looking for convenient transactions, high levels of customer service, and most importantly, personalized prices and products. Buyers shifting to e-commerce are looking to businesses that are making the same shifts. A company should not look to these types of changes as […]

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Launching a New Website? Don’t Make These Three Mistakes

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As a new B2B company, you’ve likely considered creating a website to promote your brand. It’s an exciting project, right? It’s easy to get starry-eyed dreaming of all the new business your website is going to generate for your company. Before you dive in, though, make sure you avoid these three very common and costly […]

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Are You Using Your AI to Target Properly?

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Artificial intelligence (AI) is fast becoming a staple of marketing campaigns of all sizes. There is definitely something to be said for the ability to automate and target aspects of your brand marketing, especially if you do not have the manpower to do these things through labor. The concept of machine learning is another popular […]

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New Technology Sales Techniques Enhance Modern B2B Marketing

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E-commerce will become even more of a focus for the B2B marketplace over the coming years. Companies that will enjoy the highest growth during this period will invoke cutting edge technology sales techniques that fit the new process that e-commerce creates. Surprisingly, there is a great deal of room for growth in the B2B e-commerce […]

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Is There Video Beyond YouTube?

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When you’re hosting video, especially with monetization as your goal, Youtube is probably the first place that crosses your mind. However, there are certainly other video hosting websites that exist. In fact, there are certainly occasions where an alternative site may make more sense for a certain video or series of videos. If you’re looking […]

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Should Augmented Reality Be Part of Your Digital Marketing Strategy?

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Augmented reality became really popular a few years ago when Pokemon Go came out. It was the first time that an augmented reality game was available and popular. Since then, there have been a lot of advancements in the augmented reality space. People are even watching live sports games from their living room and seeing […]

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Is Data Science the Key to Marketing?

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Is data science the key to marketing? In a word, yes! There was a time when statisticians did not have to be so scientific. The age of big data had everyone so thrilled about the volume of data they could collect that no one actually started to think about organization until a few years ago. […]

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The Marketing Potential on Amazon

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Part of the reason that Amazon stock has gone through the roof is that people are finally beginning to realize its potential as a marketing platform as well as a retail space. Huge brands such as Kenmore and Nike are now partnering with Amazon directly to sell instead of dealing with the overhead of physical […]

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What are Marketers Doing with AI Right Now?

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  The business world is asking itself – has artificial intelligence finally moved beyond being yesterday’s buzzword of choice into an actionable solution for my marketing issues? The answer depends on who you ask. Many forward-thinking companies have already implemented AI into their marketing infrastructures. Others say that it is an innovation that still leaves […]

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