Technology

AI Business Tools Every Business Needs

In our increasingly competitive and technology-reliant environment, many successful companies are touting artificial intelligence (AI) resources as crucial tools necessary to compete in today’s market. In fact, according to a 2019 Gartner survey, over the last four years, AI usage rose 270 percent, and in the last year alone, AI use tripled. With 83 percent …

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3 Ways Google Analytics Can Improve Your Business Website

Google Analytics provides a powerful way to improve your business website. Using real data to fuel changes you make instead of simply making those that you think might be beneficial is more productive and effective. Make sure that you’re integrating the following ways that Google Analytics allows you to improve your business: 1. Visitor Location …

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The 3 Costliest Mistakes When Launching A New Website

When you design your new website, you generally have two options: a good design geared to create customer loyalty and increase conversions, and a bad design that will turn off your target audience. Of course, if you want your B2B site to be successful you have to have a thoughtful design, and the easiest way …

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Your Marketing Analysis Starts During Website Design

Analyzing a marketing program is an essential component of improving it. Too many marketers save this vital aspect of consultation for last instead of making it a central component of every aspect of the marketing process. Assessing a marketing program at its end assuresits end. The modern market moves in a way that makes it difficult for any …

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How Will the Huawei Ban Affect US Marketing?

In America, Huawei does not have quite the same ring to it as Samsung or Apple. It is, however, the number two phone manufacturer in the world, right behind Samsung (and ahead of Apple). This ranking is in serious jeopardy because of a recent ban imposed by the Trump administration on the Chinese manufacturer. In response to …

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Get Your Organic Traffic Soaring By Performing a Marketing Content Audit

Do you know how well each piece of content and page on your website is performing? While it may take time, dedication, patience, and a bite out of your budget to conduct a thorough B2B content audit that provides deep, relevant information, it is essential to help you make decisions about your future content marketing …

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5 Emerging Marketing Channels for B2B in 2019

As you work on your marketing plan for 2019 with your team, it’s important to be aware of emerging marketing channels for B2B companies. Technology rapidly becomes more sophisticated, and depending on your industry and your target audience, staying on top of new channels may be the best way to beat your competition. B2B marketing …

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