Facebook Timeline Hype – Does It Matter for Building Products Industry CMOs?

, , ,

What You Need to Know about Facebook Timeline As you’re no doubt aware, every change Facebook makes to its features or layout, whether big or small, results in lots of chatter and hand-wringing among the core users and the social media-focused blogs, such as Mashable. The most recent one is Timeline, and it was slowly […]

Read More

Videos and How They Can Go Viral for Building Product Marketers

, , , ,

Just make it go viral! We hear that all the time from building product marketers that want to gain exposure, early adoption and excitement around product launches. Just shoot a video, post it on YouTube and let’s wait for the millions of views we are going to receive. If only it were that easy! Because […]

Read More

Building Product Companies on LinkedIn

, ,

LinkedIn is a powerful tool for individuals and creating a company page can create the same kind of connections Most of us are familiar with LinkedIn on an individual level – it’s a great way to connect with other professionals and organizations. It’s so popular that the network has 150 million members worldwide in over […]

Read More

11 Crucial Niche Social Network Rules for Building Product Marketers – Part 2

, , ,

In a previous post, we covered the first 6 rules for participating in a building products niche social network, and here’s the remaining 5: DON’T participate only in discussions that can lead to you talking about your company’s products. I can’t emphasize this enough – everything shouldn’t lead back to your products. Everything should lead […]

Read More

11 Crucial Niche Social Network Rules for Building Product Marketers – Part 1

, ,

It’s not enough just to be there – here are 6 tips to help maximize your opportunity, and we’ll post 5 more later this week! In an earlier post, I talked about the potential value of niche social networks versus Facebook and other consumer-focused ones. Now I’d like to offer some tips for the things […]

Read More

Building Product Experts – Tips on Organizing Social Media

, ,

“How to Tips” for managing building product social media I enjoy social media as much as the rest of them (maybe even more – I’ve been known to be on my MacBook, iPad and iPhone all at the same time), but even I admit it can be overwhelming. Right when you feel like you’ve got […]

Read More

Top 10 Building Products Industry Follows Worth Your Time

, ,

Experience the Value of Expanding Your Funnel with Twitter It’s hard to believe Twitter has been around for over five years now, and for at least the past 3, it could definitely be called a mainstream channel. For those who still aren’t using it, the best way to summarize the value of it is this: […]

Read More

3 Potential Benefits of Facebook Insights for Building Products Marketers

, ,

New Facebook Tools Can Help Market Building Products Through Social Media. As reported by E.B. Boyd in Fast Company, a set of new tools released by Facebook will allow marketers to measure word-of-mouth—the actual metric of “shares” as opposed to the more general “likes”—plus create ads based on the data. The tools, part of a new […]

Read More