Why LinkedIn is Better for Marketing at Scale
When it’s time to target your prospects at scale, there is arguably no better platform than LinkedIn. It is well-known that LinkedIn is the best platform for targeting professionals in general, however, there is not a great deal of talk around the scale that LinkedIn provides. Part of the reason that LinkedIn does not get the […]
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Using Social Media for Customer Service
There are many ways that B2B companies are different entities than B2C companies, but social media usage is not one of them. Because the fact is that your prospects, existing customers and employees are all on social media, probably every single day. Social media has become an easy way to keep up with friends […]
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How Much Can You Automate Your Business in 2017?
Automation is seen as generally positive in business – computers cost less than humans over time, they do not take sick days, and they work from a quantifiable perspective with no emotional content to get in the way of decision making. However, many experts are questioning the wisdom of over-automation. Using only automation techniques […]
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New MarTech Trends for the Building Materials Industry
Marketing technology continues to grow as a dynamic hybrid discipline that is highly relevant to the building materials industry. As a niche industry that nonetheless moves billions of dollars every year, successful companies in building materials must take advantage of the new marketing technique that technology provides. You can bet that new MarTech trends […]
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How B2B is Using AI
The commercial world has yet to give artificial intelligence (AI) the attention that it deserves. This is no reason for you to hold off on its study or implementation – AI is about to change the B2B world as we know it forever. Below are just a few of the reasons that you should look […]
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Do B2B Industries Need to Worry About Social Media in 2017?
In the United States, it is no longer socially acceptable for a viable business to consider email as a primary source of outreach. This is especially true in a niche industry such as building materials – make one person angry, and it could affect business with many partners. Countries outside of the United States […]
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Businesses of Every Type Must Tap Into the Power of Social Media
Though it is hard to believe, at one point in time social media was considered to be a fad that would eventually pass like other trends. The exact opposite occurred. Social media has exploded in popularity year-by-year. If you own or manage a business and are not on social media, you are missing out […]
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Online Blogging is Essential for Businesses of Every Type
There is a common misconception that online blogs are meant for opinionated and self-righteous individuals who desire attention. Though the web’s most popular blogs were once dominated by such individuals, blogs have progressed into an important inbound marketing method. Every business should have a blog. It serves as an important bridge that connects your […]
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B2B Marketing on Snapchat and Other Video Sharing Sites
Too many B2B marketing experts are missing the wealth of opportunity that comes from a solid presence on social media sites with a reputation for B2C and personal, non-business content. Savvy marketers recognize that the addition of business analytics to specialized profiles on Instagram and the plethora of articles that detail the business uses of […]
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Live From New York: Marketing Takeaways
Audiences Crave Experiences, Not Just Data On a recent NYC trip, I found myself with a few free hours and couldn’t pass the chance to see the “Saturday Night Live” and “Tonight Show” studios and sound stages. I took a behind-the-scenes tour of NBC Studios for a glimpse of how sets are made, talent […]
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