The Most Effective Methods Of Working With B2B Influencers

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Between Facebook’s constant fiddling with their algorithms that affect how posts are viewed, and how complicated GDPR’s email marketing is, this has been a tricky time lately for marketers and makes finding new ways to reach target audiences even more essential. One of the most effective ways of connecting with new audiences is by getting […]

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8 B2B Marketing Tactics that will Support Your Long-Term Marketing Goals

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As you plan your marketing strategy for long-term goals, it’s important to consider all the tactics that will support them. Marketing channels and tactics for them are constantly changing, so here is a refresher to make sure you haven’t left anything out. Here are the top 8 best B2B marketing tactics that you can add […]

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How Will AI Affect Marketing in 2019?

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One of the most popular new buzzwords in marketing is “artificial intelligence,” or AI. The concept of relying on intelligent computers to conduct a traditionally creative enterprise is exciting. The professional world is having a field day trying to determine the next advancement that will come from the concept of AI. So how exactly will affect […]

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Why You Need Snapchat In Your B2B Marketing Pocket

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Snapchat has come a long way since it burst on the scene 5 years ago. In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. The social media platform has seen tremendous user growth especially among teens, but platform usage […]

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How To Spice Up Your Social Media B2B Marketing

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Is your B2B strategy performing the way you expect it to? Is it giving you the results you want and need? In order to keep up with the competition, you need to constantly grow your team’s strength and define your brand. Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies […]

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Social Media Monitoring and Engagement

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Agri[Culture] Insights: Monitoring and Engaging on Social Channels As agriculture promotion groups (APGs) and checkoffs strive to provide educational information for farmers to keep them informed about investment activities and new opportunities, building a social community with your target audience can be a positive, engaging way to support key communication goals. Once you have determined […]

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Tap into the power of social media video marketing for your building products

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In recent years, social media video marketing has grown and outdone most traditional content marketing types. It is currently among the top most-effective social media content marketing type, and it’s expected to even double by 2021. Most brands, particularly those in the service industry have tapped into this content type and exploited it to great […]

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How to Dominate Mobile Marketing by Leveraging Engagement

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  Smartphones are now the number one way that consumers access the Internet. People are no longer making buying decisions sitting at home on a laptop – they are actively doing commerce within the scope of their daily activities. This new consumer requires a new type of marketing – you have to keep up with […]

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Is Quora's New Ad Program Really Good for B2B Marketers?

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  Advertisers, in general, are overwhelmingly positive about the new Quora ad program, which came out of beta earlier in 2017. The new self-serve program allows advertisers to target and create text-based ads at their fingertips. However, the scale of the platform limited its use initially for B2B marketers, although the low Cost Per Clicks […]

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