how architects can use video marketing as a promotional tool

How Architects Can Use Video Marketing as a Promotional Tool

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Using video to help market your architectural firm is intuitive, as the medium puts your process and projects on glorious visual display in a way unmatched by static photos and text-heavy collateral materials. Drone footage, social media video reels, website videos, including how-tos, and video leave behinds at architectural presentations are all ways to enrich […]

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how to become a thought leader in the building materials industry

How to Become a Thought Leader in the Building Materials Industry

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Unlock your potential as a thought leader in the building industry. Gain credibility, inspire others, and create opportunities for your brand or business.

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Tip For Building a Social Content Calendar

Tips For Building a Social Content Calendar

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Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Even after all the years of […]

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How Do I know Which Social Media Platform is Right for My Business?

How Do I Know Which Social Platform Is Right For My Business?

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It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. After all, social media is about being social online and talking with your customers or prospects comfortably. But, as your mom used […]

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6 Ways to Always Have Social Media Content

6 Ways to Always Have Social Media Content

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Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. You are not alone. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was […]

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how to use social media for building material suppliers

How to Use Social Media for Building Material Suppliers

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With the housing market in flux (mortgage rates up, inventory down), homeowners are staying put and what dollars they do spend are going into renovation and refreshing of their current space. This creates an opportunity for building materials suppliers, as well as contractors, to continue to generate leads for sales. Social media is one of […]

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5 tips on facebook ads for commercial construction companies

5 Tips on Facebook Ads for Commercial Construction Companies

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Facebook, or Meta, ads aren’t what they used to be, even a few years ago. As of early 2023, even Facebook verification has changed. According to Meta CEO Mark Zuckerberg, the company launched a new Meta Verified subscription service, which provides Facebook users verification for $11.99 per month on the web. Mimicking Twitter’s user verification, […]

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5 Tips for Planning Social Media Content in Advance

5 Tips for Planning Social Media Content in Advance

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Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency. You know it takes […]

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top ways to combine offline with online marketing now

Top Ways to Combine Offline with Online Marketing in 2023

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We first started writing and talking with clients about online and offline integration in 2015, or so. It was slow going at first, but B2B companies can be trailblazers once they understand the benefits of a new trend or strategy. Today, we’re still advocates for the practice, as we know how effective the mixtures can […]

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