civil engineer helmet and laptop

Top Marketing Strategies for Contractors in the Building Industry

, , ,

Are you getting as much business as you want?  A recent study showed that fewer than half of all contractor businesses are consistently growing. If you want to be in the half that is increasing your revenue year after year, you need to be consistently pulling in new prospects. Digital marketing is an ongoing, multi-pronged […]

Read More
man smiling at cell phone on couch with remote control in hand

The Role of Social Media Walls in Our Increasingly Digital Society

,

Have you seen those large screens scrolling tweets and other social media messages during TV broadcasts and other events? Most people have curiously observed these nifty new tech displays yet, do not know what they are called. These massive screens with a seemingly never-ending stream of social media posts are referred to as social media walls. Below, we shed […]

Read More
Laptop with someone typing that says trends 2021

Digital Marketing Trends: Looking Ahead to 2021

, ,

With 2020 in its last quarter, it’s time to start looking ahead to the next year. By looking ahead to digital marketing predictions for 2021, you can better position your company to meet the challenges that it could likely see over the next year or two. Here’s how to do that now: Prepare to Fully […]

Read More
Person typing on computer at desk

Why Invest in Digital Marketing? It Couldn’t Be Better Timing.

, , ,

Let’s face it. This year has been difficult for many businesses as we navigate closures for social distancing, changes in demand, and so much more. While some companies have had to close their doors, others are seeing massive success. Why the big difference? Well, those who already had a way to connect with customers virtually […]

Read More
three people analyzing papers with charts across a table

Top 5 Digital Trends for B2B Marketing in 2020

, ,

We can all agree that this year has been a little difficult for most industries. However, there have been a few benefits and one is the increase in what digital marketing can do for your business. Our team has compiled a list of things we feel are the best changes to happen over the last […]

Read More
person holding phone and typing on laptop with heart and like reactions floating

6 Ways to Always Have Social Media Content

,

You already know that you need to consistently post to your social media accounts to make the most impact and grow your following. But how do you consistently come up with content ideas without getting repetitive or stuck? This problem is fairly common, but the good news is that it doesn’t take too much effort […]

Read More
white sign that says online vs offline

Top Ways to Combine Offline with Online Marketing in 2020

, ,

There’s no doubt that we are all as connected via the internet as ever. However, some B2B companies still haven’t found the right marketing mix between digital and print advertising. The good news is that there are tons of ways you can integrate your traditional advertising with your website and social media platforms. Here are […]

Read More
social media apps on a cell phone

5 Tips for Planning Social Media Content in Advance

, ,

5 Tips for Planning Social Media Content in Advance One of the easiest ways to promote your business is with social media, but you have to have consistency in how often you post. Why? It takes repeated time and effort to grow your following. If potential and current customers see your name pop up in […]

Read More

How To Harness Instagram for Your Business

, ,

Instagram is a major player in the social media landscape. Already the site has over 25 million businesses from around the world that are harnessing its reach. Not surprisingly, there are more than 200 million visits to business profiles each day. Why Make a Business Instagram Account Instagram has proven to be the choice for […]

Read More
woman videographer filming bright background

The Best Type of Video to Boost B2B Sales

,

There are two important ways that B2B buyers differ from B2C consumers: They generally don’t make personal choices, and they likely will need to defend their decisions to someone up the chain. That means that what works for B2C audiences probably won’t work for B2B buyers. Instead, B2B marketers need to take a unique approach […]

Read More
Scroll to Top