Top Ways to Combine Offline with Online Marketing in 2023
We first started writing and talking with clients about online and offline integration in 2015, or so. It was slow going at first, but B2B companies can be trailblazers once they understand the benefits of a new trend or strategy. Today, we’re still advocates for the practice, as we know how effective the mixtures can […]
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Top Digital Marketing Tips for Building Material Manufacturers
Brands are on the brain for B2B right now and digital marketing is primed to bring brand recognition and differentiation to the B2B realm, including for building materials manufacturers, dealers and distributors. “Roughly half of B2B marketers report that ‘increasing brand awareness’ is their number one goal in 2022,” according to integrated CRM platform Hubspot. […]
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How Architecture Firms Can Effectively Use Social Media
Architecture surrounds us, of course, but in a moment-of-poetic-description, Reference.com spoke to the importance of architecture this way: “Architecture provides an expression of human civilization at a fixed point in time, which endures as a monument for study by future generations.” It went on to quote English writer, philosopher, and art critic G.K. Chesterton when he […]
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How to Use Social Media Event Marketing to Boost Your Attendance
In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. But hybrid and digital events continue to perform well post-pandemic, so […]
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Using Paid Media in 2022 to Hire Smarter
Things have changed a lot in the last few years when it comes to hiring new employees. Not only are today’s job seekers more specific about what they’re looking for in a potential employer, but they have plenty of options. Furthermore, they aren’t willing to stick around at a company that doesn’t offer competitive wages, […]
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Marketing Manager or Digital Agency: Reasons to Consider Both
You already know that having a solid online presence is a critical ingredient necessary to grow your business. But, if you’re like a lot of executives, there’s little time in the day to run a company and keep up with all the tasks that go into running successful marketing campaigns. That’s where having a separate […]
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How Architects Can Use Video Marketing as a Promotional Tool
Have you wanted to gain more buzz for your architecture firm, but weren’t sure exactly how to go about doing it? Video marketing is one of the hottest mediums for building a recognizable brand. Since design is quite visually heavy, it only makes sense that architects around the globe are turning to video content as […]
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How to Become a Thought Leader in the Building Materials Industry
You’ve worked hard to ensure your building material manufacturer business is always on a path to steady growth. Now, it is time to turn your attention to helping others within your industry. How do you do this? By becoming a thought leader and guiding those with less experience or different skills than you have. In […]
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Increase Leads with This Contractor Call-to-Action Cheat Sheet
You’ve worked hard to create sales pages, advertisements, social media posts, and more. The only problem? You aren’t getting the response from leads that you thought you would. In fact, you might not have had any leads from your campaigns. Yikes. Before getting frustrated, it is important to dissect why this is happening. One common […]
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How to Use Social Media for Building Material Suppliers
There’s no doubt that the rise in new home sales is causing the building materials industry to boom. However, that doesn’t mean you should give up on trying to reach new leads. Instead, optimize your digital marketing to best reach your ideal customers. One common area where a lot of building materials companies struggle is […]
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