Pinterest: 10 Building Product Companies You Should Follow, Part I

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These brands show what it takes to run a successful Pinterest page Earlier this year we discussed how you can utilize Pinterest–with 4 million unique visitors daily– to help your company gain and educate customers. As a building products CMO, it’s beneficial to understand how this tool can work with your broader outreach strategy. If […]

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The Top 10 Facebook Building Product Pages to Check Out, Part II

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These building product companies show what it takes to run a successful Facebook page Earlier this week I talked about the decision to create a company Facebook page and offered 5 companies to check out – here are the final 5 companies that are doing a great job managing their Facebook pages. CertainTeed Facebook: http://www.facebook.com/CertainTeed […]

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Using Social Media Ads in Building Products Marketing

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Why social media ads might be something to add to your mix Marketing budgets have been slashed over the last few years and for many of us, the days of spending money on advertising went with those budgets. So how can we reach potential customers without breaking the bank? I’ve found that social advertising is […]

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Videos and How They Can Go Viral for Building Product Marketers

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Just make it go viral! We hear that all the time from building product marketers that want to gain exposure, early adoption and excitement around product launches. Just shoot a video, post it on YouTube and let’s wait for the millions of views we are going to receive. If only it were that easy! Because […]

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