How to Find the Perfect Influencer to Partner With
Social interaction and online content are becoming increasingly important for any B2B company when it comes to consumer spending and buyers’ purchasing choices. As a marketer, you create online content with the goal of engaging with your target audience and persuading them to purchase your product, brand, or service. But consumers of the internet age […]
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SMB Marketing Trends: Platform, Content, and Posting
Social media is quickly becoming an important marketing tool for many small-to-midsize businesses (SMB) today, and the trend is likely to keep expanding. For SMBs that often lack the resources needed to invest in costly marketing tools, social media marketing is a boon, and for many, social platforms are largely outpacing email and mobile interaction […]
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Five Considerations For Your Social Marketing Strategy
A successful social media strategic plan needs to be clear, concise, and measurable. Additionally, it needs to outline your organization’s goals for the coming year and lay out how you’ll achieve them. For more effective and efficient social media strategy planning, the following are five actionable steps your company should consider in order to ensure […]
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Why You need Snapchat For Your B2B Internet Marketing Campaign
Snapchat has come a long way from its humble beginnings as a disappearing photo app nearly five years ago. Now with storytelling capabilities and interactive—often hilarious—filter options, according to Bloomberg, the quirky social media platform has recently seen tremendous user growth (they now have more users than Twitter) with 150 million active daily users. While […]
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Why You Need Snapchat In Your B2B Marketing Pocket
Snapchat has come a long way since it burst on the scene 5 years ago. In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. The social media platform has seen tremendous user growth especially among teens, but platform usage […]
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The New Way of Influencer Marketing in B2B
Modern influencer marketing is now a legitimate part of B2B marketing processes – their effectiveness does not stop with the individual consumer audience. This class of marketer is currently one of the highest ROI investments you can make as well. They usually have much less overhead and much more direct reach than traditional marketing outlets. […]
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Why Social Media Marketing Tools and Which Platform?
Agri [Culture] Insights: Why Social Media and Which Platform? As agriculture promotion groups (APGs) and checkoff programs strive to provide educational information for farmers to keep them informed about investment activities and new opportunities, building a social community can be a positive, engaging way to support key communication goals. Why Social Media? Ag research shows farmers […]
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Tap into the power of social media video marketing for your building products
In recent years, social media video marketing has grown and outdone most traditional content marketing types. It is currently among the top most-effective social media content marketing type, and it’s expected to even double by 2021. Most brands, particularly those in the service industry have tapped into this content type and exploited it to great […]
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What Does the B2B Marketing Landscape Look Like in 2018?
All marketers must look for insights that speak to the future, and the B2B marketer has a tougher job than most. Because sales are to scale, mistakes look bigger than they actually are. A lack of vision hurts immensely because there are fewer sales to be had. It is very important for the B2B […]
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The Building Blocks for a Killer Marketing Plan in 2018
2018 is here and your competition is gearing up for a new generation of business. You may not know how to direct your efforts, but there are some proven performance improvements that you can take to make a real difference. Let’s take a look at a few of the most important steps: Fully Responsive […]
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