Try These Tips for Selecting the Right Social Influencer
Learn how to find the perfect social influencer for your brand with our expert tips. Boost your marketing strategy today!
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Elevating Your LinkedIn Strategy: Unveiling the Potential of 2023
Unlock LinkedIn’s potential in 2023: Optimize profiles, curate content, foster connections, and excel in modern marketing
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Houzz: A Social Media Platform for Building Product Marketers
Discover how Houzz empowers building product marketers with a vibrant social platform for showcasing products and engaging with consumers.
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How Architects Can Use Video Marketing as a Promotional Tool
Using video to help market your architectural firm is intuitive, as the medium puts your process and projects on glorious visual display in a way unmatched by static photos and text-heavy collateral materials. Drone footage, social media video reels, website videos, including how-tos, and video leave behinds at architectural presentations are all ways to enrich […]
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Tips to Building a Social Content Calendar
Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Even after all the years of […]
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6 Ways to Always Have Social Media Content
Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. You are not alone. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was […]
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10 YouTube Strategy Tips for Building Industry Contractors
You may not have added to the 100 million views in less than two days, for the boy-group BTS music video “Butter” in 2021, or are among the 10 billion viewers (as of February 2023) of the Korean children’s song “Baby Shark,” which is now the most watched YouTube video of all time. But you’ve […]
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How to Use Social Media for Building Material Suppliers
With the housing market in flux (mortgage rates up, inventory down), homeowners are staying put and what dollars they do spend are going into renovation and refreshing of their current space. This creates an opportunity for building materials suppliers, as well as contractors, to continue to generate leads for sales. Social media is one of […]
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5 Tips for Planning Social Media Content in Advance
Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency. You know it takes […]
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How Architecture Firms Can Effectively Use Social Media
Architecture surrounds us, of course, but in a moment-of-poetic-description, Reference.com spoke to the importance of architecture this way: “Architecture provides an expression of human civilization at a fixed point in time, which endures as a monument for study by future generations.” It went on to quote English writer, philosopher, and art critic G.K. Chesterton when he […]
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