Social Media Marketing Archives

female interior design in pink shirt has documents spread across table

Why Marketing to Interior Designers Is a Good Idea for Building Materials Companies

By Elton Mayfield / B2B, Building Industry, Digital Marketing, Sales, Social Media Marketing

When it comes to digital marketing, understanding your target audience is key for crafting a great strategy that brings in tons of leads. However, many building materials companies forget that they have a key ally in their corner—interior designers. This key pairing is a good way to ensure your product is the first solution they …

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female architect hold blueprint up to ring light with phone recording in center

How Architects Can Use Video Marketing as a Promotional Tool

By Elton Mayfield / B2B, Building Industry, Digital Marketing, Social Media, Social Media Marketing

Have you wanted to gain more buzz for your architecture firm, but weren’t sure exactly how to go about doing it? Video marketing is one of the hottest mediums for building a recognizable brand. Since design is quite visually heavy, it only makes sense that architects around the globe are turning to video content as …

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A man and a woman smile while browsing online for a contractor

Increase Leads with This Contractor Call-to-Action Cheat Sheet

By Elton Mayfield / B2B, Building Industry, Digital Marketing, Sales, SEM, Social Media, Social Media Marketing

You’ve worked hard to create sales pages, advertisements, social media posts, and more. The only problem? You aren’t getting the response from leads that you thought you would. In fact, you might not have had any leads from your campaigns. Yikes. Before getting frustrated, it is important to dissect why this is happening. One common …

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Building material worker is scrolling through tablet inside of warehouse

How to Use Social Media for Building Material Suppliers

By Elton Mayfield / B2B, Building Industry, Digital Marketing, Social Media, Social Media Marketing

There’s no doubt that the rise in new home sales is causing the building materials industry to boom. However, that doesn’t mean you should give up on trying to reach new leads. Instead, optimize your digital marketing to best reach your ideal customers. One common area where a lot of building materials companies struggle is …

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Understanding the Benefits of Successful Retargeting Campaigns

By Elton Mayfield / B2B, Channel Marketing, Digital Marketing, Sales, Social Media Marketing, Uncategorized

Online ad retargeting has quickly become an important inbound marketing strategy. Though retargeting sounds complicated, it is actually fairly simple. This is a somewhat covert means of connecting with prospective clients without investing an egregious sum of money in traditional advertisements. Let’s take a look at what retargeting is really all about. The Inside Scoop on Retargeting Retargeting …

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