What You Need to Know about Google in the Building Products Industry – Part 1
Google Goes Beyond Search: AdWords, Analytics and Google Apps We all know Google’s awesome search functionality, but do you know everything else it has to offer? This 2-post series will teach you about: Part 1: Google AdWords, Analytics and Google Apps for business Part 2: Google+ Let’s start with the basics – by now you […]
Read MoreGoogle Fiber in KC: What it Means for Building Product Marketers
Google’s Ultra-Fast Internet Will Change How People Do Business In case you haven’t heard, Google Fiber is a project to build an experimental broadband internet network infrastructure using fiber-optic communication in Kansas City, Kansas and Kansas City, Missouri. Google Fiber opened up the bid process in February of 2010 – inviting cities to apply for […]
Read MorePhone Call Tracking for Building Product Marketers
Do you know how many phone calls your marketing is really driving? In previous posts, I’ve talked about basic email analytics, as well as more advanced ones and, surely, your team is measuring the performance of your website and digital marketing efforts through Google Analytics, Omniture or another analytics solution. But there’s another area of […]
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