SEM Archives - Page 9 of 9

B2B Marketers: This Year, Be Classic—Not Trendy

2016 B2B Trends Report Proves the Need to Get Back to Basics There is often a tendency for B2B marketers to get caught up in the latest technology and trends. I get it; they’re new, they’re exciting, and they can even be effective when paired with the proper strategy. But flair is only as good […]

B2B Is Only as Boring As You Make It

B2B, navigate the channel, SEM

It’s Not B2B—It’s You. B2B is boring. B2B is dry. “You can’t do that in B2B.” These are just a few of the common statements I hear as a B2B marketing professional. And while none of these statements reflect the reality of today’s B2B marketing environment, the sighs they produce from me are very real. That’s […]

Why Building Product Marketers Need Q4 Advertising

B2B, Building Industry, navigate the channel, Sales, SEM

How B2B Advertisers Can Utilize Q4 to Dominate Q1 I’ve been in the building products industry long enough to know that Q4 can be pretty quiet. Sales decline and web traffic follows with conversion rates sinking down. The reasons for the Q4 slump can vary: Annual budget is exhausted (this just means the flood gates […]

What You Need to Know about Google in the Building Products Industry – Part 2

Business, navigate the channel, SEM, Social Media

Google+ is More Than Another Social Network, Its a Valuable Tool for Your Business In Part 1 I shared some of Google’s basics: Google AdWords and Analytics and Google Apps for business. In Part 2, we’ll talk about Google+. Google+ launched in 2011 and is best known as a social network, although it has the […]

What You Need to Know about Google in the Building Products Industry – Part 1

B2B, navigate the channel, SEM

Google Goes Beyond Search: AdWords, Analytics and Google Apps We all know Google’s awesome search functionality, but do you know everything else it has to offer? This 2-post series will teach you about: Part 1: Google AdWords, Analytics and Google Apps for business Part 2: Google+ Let’s start with the basics – by now you […]

Building Products Marketing Transformation And The Empowered Customer

navigate the channel, SEM

Customers are more informed than ever and marketing needs to evolve to match those smarts Earlier this month I heard from Christine Jacobs, Director of Demand Programs at IBM North America. She spoke on marketing transformation – how marketing is changing and how marketing departments need to focus on social, content and ROI to meet […]

Using Social Media Ads in Building Products Marketing

navigate the channel, SEM, Social Media, Social Media Marketing

Why social media ads might be something to add to your mix Marketing budgets have been slashed over the last few years and for many of us, the days of spending money on advertising went with those budgets. So how can we reach potential customers without breaking the bank? I’ve found that social advertising is […]

Google Fiber in KC: What it Means for Building Product Marketers

Building Industry, navigate the channel, SEM

Google’s Ultra-Fast Internet Will Change How People Do Business In case you haven’t heard, Google Fiber is a project to build an experimental broadband internet network infrastructure using fiber-optic communication in Kansas City, Kansas and Kansas City, Missouri. Google Fiber opened up the bid process in February of 2010 – inviting cities to apply for […]

Videos and How They Can Go Viral for Building Product Marketers

Building Industry, navigate the channel, SEM, Social Media, Social Media Marketing

Just make it go viral! We hear that all the time from building product marketers that want to gain exposure, early adoption and excitement around product launches. Just shoot a video, post it on YouTube and let’s wait for the millions of views we are going to receive. If only it were that easy! Because […]

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