B2B Marketers: This Year, Be Classic—Not Trendy
2016 B2B Trends Report Proves the Need to Get Back to Basics There is often a tendency for B2B marketers to get caught up in the latest technology and trends. I get it; they’re new, they’re exciting, and they can even be effective when paired with the proper strategy. But flair is only as good […]
Read MoreB2B Is Only as Boring As You Make It
It’s Not B2B—It’s You. B2B is boring. B2B is dry. “You can’t do that in B2B.” These are just a few of the common statements I hear as a B2B marketing professional. And while none of these statements reflect the reality of today’s B2B marketing environment, the sighs they produce from me are very real. That’s […]
Read MoreWhy Building Product Marketers Need Q4 Advertising
How B2B Advertisers Can Utilize Q4 to Dominate Q1 I’ve been in the building products industry long enough to know that Q4 can be pretty quiet. Sales decline and web traffic follows with conversion rates sinking down. The reasons for the Q4 slump can vary: Annual budget is exhausted (this just means the flood gates […]
Read MoreWhat You Need to Know about Google in the Building Products Industry – Part 1
Google Goes Beyond Search: AdWords, Analytics and Google Apps We all know Google’s awesome search functionality, but do you know everything else it has to offer? This 2-post series will teach you about: Part 1: Google AdWords, Analytics and Google Apps for business Part 2: Google+ Let’s start with the basics – by now you […]
Read MoreGoogle Fiber in KC: What it Means for Building Product Marketers
Google’s Ultra-Fast Internet Will Change How People Do Business In case you haven’t heard, Google Fiber is a project to build an experimental broadband internet network infrastructure using fiber-optic communication in Kansas City, Kansas and Kansas City, Missouri. Google Fiber opened up the bid process in February of 2010 – inviting cities to apply for […]
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