What You Need to Know about Google in the Building Products Industry – Part 1

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Google Goes Beyond Search: AdWords, Analytics and Google Apps We all know Google’s awesome search functionality, but do you know everything else it has to offer? This 2-post series will teach you about: Part 1: Google AdWords, Analytics and Google Apps for business Part 2: Google+ Let’s start with the basics – by now you […]

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Building Products Marketing Transformation And The Empowered Customer

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Customers are more informed than ever and marketing needs to evolve to match those smarts Earlier this month I heard from Christine Jacobs, Director of Demand Programs at IBM North America. She spoke on marketing transformation – how marketing is changing and how marketing departments need to focus on social, content and ROI to meet […]

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Using Social Media Ads in Building Products Marketing

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Why social media ads might be something to add to your mix Marketing budgets have been slashed over the last few years and for many of us, the days of spending money on advertising went with those budgets. So how can we reach potential customers without breaking the bank? I’ve found that social advertising is […]

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Google Fiber in KC: What it Means for Building Product Marketers

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Google’s Ultra-Fast Internet Will Change How People Do Business In case you haven’t heard, Google Fiber is a project to build an experimental broadband internet network infrastructure using fiber-optic communication in Kansas City, Kansas and Kansas City, Missouri. Google Fiber opened up the bid process in February of 2010 – inviting cities to apply for […]

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Phone Call Tracking for Building Product Marketers

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Do you know how many phone calls your marketing is really driving? In previous posts, I’ve talked about basic email analytics, as well as more advanced ones and, surely, your team is measuring the performance of your website and digital marketing efforts through Google Analytics, Omniture or another analytics solution. But there’s another area of […]

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Videos and How They Can Go Viral for Building Product Marketers

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Just make it go viral! We hear that all the time from building product marketers that want to gain exposure, early adoption and excitement around product launches. Just shoot a video, post it on YouTube and let’s wait for the millions of views we are going to receive. If only it were that easy! Because […]

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Content Marketing and Database Marketing for Building Product Marketers

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Steps to Prepare Your Building Product Organization for Content and Database Marketing. Content and database marketing are two marketing tools recommended by Forrester Research, Inc. after they did an extensive study earlier this year. I’ve highlighted some of the key points from this article below. Content Marketing Content Marketing refers to creating more content than […]

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