Top 5 Content Marketing Trends for 2017

, , ,

  Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. While the primary goals remain the same, strategies and techniques vary dependent on audience and industry. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as […]

Read More

Emerging SEO Trends that Affect Your Content Marketing

,

  Search Engine Optimization (SEO) is a constantly changing field due to upgrades in search engine technology and operational changes at Google. Although Google isn’t the only search engine, the company drives most of the rules and practices that SEOs follow. Google’s primary focus for search is to provide the best possible results for user queries. […]

Read More

Clearing Up Content Confusion

, ,

    Guest Contributor: Matt Hillman, Creative Director September 2017 was the fifth anniversary of my first visit to the annual Content Marketing World conference in Cleveland. Back then, content was a term that was showing up more and more frequently at all levels of marketing, but there was still confusion around some of its […]

Read More

Better Manage Your Metrics

,

      Guest Contributor: Wade Callow, Digital Marketing Specialist Fair warning, I find my job very interesting, so this article can be a bit technical.   Understanding Cost-Per-Click in Your B2B Paid Search Campaign There are a variety of important metrics to consider when optimizing your B2B paid search campaign, each with its own meaning […]

Read More

Sweating the Small Stuff Matters a Great Deal When It Comes to SEO

,

  Most people who are somewhat familiar with search engines and the web understand that implementing keywords and key phrases in online content enhances search engine optimization (SEO). However, there is much more to SEO than simply jamming important words and phrases into a homepage, social media or blog content. SEO has become increasingly complicated […]

Read More

Content Marketing No Longer About Increasing Awareness?

,

  Content marketing is still king. The discussion among professionals is not whether to incorporate content marketing, but what it should be used for. The modern world of marketing is always moving. The purpose of today’s content marketing is different from the content marketing of the past. What is Modern Content Marketing, Really? As it […]

Read More

New Content Marketing Ideas for the Rest of 2017

,

  B2B marketing is becoming more about hard data than ever before. Forget the vanity metrics – the content marketing that you invoke should be cost and time efficient, focused on the data, and directed by modern standards. Here are some of the best marketing ideas for your business to take you through 2017. Help Customers […]

Read More

4 Demand Generation Strategies for Building Materials Manufacturers

, , ,

As a building materials manufacturer, your business needs solid demand generation strategies. Demand generation can be boiled down to targeted programs that are designed to spark interest and drive awareness of your brand, its services and products. The following demand generation strategies provide a solid blueprint: 1. Social media marketing Marketing using social media is […]

Read More

How Videos Make Your Content Marketing That Much More Dynamic

, ,

  Society is becoming more visually-oriented as time progresses. Though social media has emerged as an incredibly popular text-based social medium, images are a vital component of Facebook, Instagram, Twitter, blogs, and other platforms. Content marketing featuring embedded video is especially engaging. There is no doubt that videos alone will not suffice for the brunt of […]

Read More

Content Marketing and the Building Products Industry: What You Need to Know

, , ,

  Content marketing is the driving force behind engaging those customers that are most likely to purchase your products. Rather than overtly selling to them and hoping that your tactics prompt them to make a purchase, you provide them with information that is valuable and engaging. Here’s how to make content marketing work for you. […]

Read More