Content Marketing and Database Marketing for Building Product Marketers
Content and database marketing have emerged as indispensable tools in the modern marketing landscape. According to a recent study by Forrester Research, Inc., these strategies have proven highly effective in engaging customers and driving sales. As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help […]
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7 Reasons Why Websites Rank
Get quick insights into why some sites rank higher and others tank.
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5 Ways Architects Can Boost Lead Generation
If you’re reading this, you’re probably an architect, a principal in an architectural firm, or a marketer who works with architects and you’re frustrated at the pace or progress of your firm’s lead generation. Even knowing leads take time to nurture—particularly in your field—you may feel pressed to expand your ability to attract and convert […]
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The Dos and Don’ts of SEO for Building Material Websites
We’ve said it before, and we love an opportunity to say it again. If you aren’t using SEO, your website doesn’t exist. Search engine optimization brings organic search traffic to your site, and as inbound marketing, SEO brings users actively seeking your products or services to your site, which makes SEO a lead generator. When […]
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5 Things To Do for Your Post Show Wrap-Up
You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. Let’s hit the playback button for a minute and […]
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The Best Ways To Drive Traffic To Your Construction Company’s Website
What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. In addition to building site navigation that organically and easily leads users to click through, engage with content and make inquires once they get to your website, your marketing efforts […]
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The Optimal Keyword Density Rate for Inbound Marketing SEO
You may hear “keyword’ multiple times in a day/week/month and still be unsure why keyword density or keyword relevancy matters. And, if you’re not a search engine optimization (SEO) specialist, you may not be sure why keywords matter so much TO YOU. They matter because keywords aren’t just marketing talk, they’re regular human talk. Think […]
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5 Reasons to Add Podcasts to Your Marketing Mix
It may feel as though your marketing options are ever-expanding, which forces you to know and evaluate every new social platform and digital option available to see if it fits with your marketing goals, specifically if it reaches your customer or prospects well. Multiple types of content demand your attention, including blog posts, webinars, e-books, […]
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Take Your Content Strategy in the Right Direction in 4 Steps
Because we like to practice what we preach, we work to stay directionally sound in our own content strategy, as it’s our master plan for the creation of all our content and marketing efforts to help us reach our business goals. Because we know the importance of content strategy, we aren’t surprised that 84% of […]
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Smart Paid Advertising for Architecture Firms
The advantage of being an architecture firm is that clients come to you for specific services. No one randomly calls your firm in search of building maintenance or catering. Your clients and potential clients have a good grasp of what you might do for them. The disadvantage of an architectural firm’s marketing efforts is the […]
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