When running a busy B2B company you have a lot of important things to do in your day to day operations, and it can be hard to find the time to work on your website. It can also be confusing, as you’ve likely heard conflicting stories about best site-building practices and what tricks can get …
How Does Your B2B Site Rank? Here’s The Four Biggest Factors Read More
Your website should be a lot more than just an online brochure – it should be a lead-generating machine that works non-stop for your construction company. Two simple ways to make this happen are to build a site that does a great job of encouraging your visitors to make inquiries and to utilize proven online marketing …
The Best Ways To Drive Traffic To Your Construction Company’s Website Read More
Social media is quickly becoming an important marketing tool for many small-to-midsize businesses (SMB) today, and the trend is likely to keep expanding. For SMBs that often lack the resources needed to invest in costly marketing tools, social media marketing is a boon, and for many, social platforms are largely outpacing email and mobile interaction …
SMB Marketing Trends: Platform, Content, and Posting Read More
The marketing landscape is constantly changing and B2B marketers need to make sure they are evolving and adapting along with it. In 2020, B2B marketers will experience new strategies emerging and old trends evolving. Innovations like artificial intelligence and machine learning are already changing the way buyers and prospective customers interact with brands online. With …
Google Analytics provides a powerful way to improve your business website. Using real data to fuel changes you make instead of simply making those that you think might be beneficial is more productive and effective. Make sure that you’re integrating the following ways that Google Analytics allows you to improve your business: 1. Visitor Location …
3 Ways Google Analytics Can Improve Your Business Website Read More
When you think of LinkedIn, what pops into your mind? If you’re like most people, it’s the connections you can make from a human resources perspective that you’re most familiar with. While the social media platform is definitely useful in fulfilling that goal, today it’s becoming more recognizable as a vital part of any business’ …
LinkedIn Needs to be Part of Your Content Strategy: Here’s Why Read More
One of the most notable changes in content marketing in 2019 is the shift in how it is being used by companies. According to Omar Ahktar, a digital marketing analyst at Altimeter Group, a Prophet Company, Companies are now using content to do more than create awareness or brand health. They’re using it to directly …
5 Content Marketing Trends You Can’t Ignore in 2019 Read More
Successful B2B content marketing demands a lot of time and effort. You have to stay abreast of the latest trends, come up with new, original ideas all the time, and need to pay attention your competitors’ strategies, so you can post relevant content frequently to build an audience that wants – and expects – your material. For …
As more companies come into the knowledge of account based marketing (ABM), they begin to run into the same challenge: content. Moving into the ABM space allows a business to pinpoint its targets quite specifically. Without the content to reach out, however, the company has a nice, long list with nowhere to call. The second …
As a B2B marketer, you’ve no doubt heard about the need to use emotional marketing to connect with your target audience. Emotional involves telling a story about your brand that will connect with your target in a personal, human way. Because consumers tend to make purchasing decisions based not on logic, but on feelings, emotional …
Effective Marketing Content: What Is Emotional Marketing? Read More