marketing team gathers around table analyzing charts

Marketing Manager or Digital Agency: Reasons to Consider Both

, , ,

You already know that having a solid online presence is a critical ingredient necessary to grow your business. But, if you’re like a lot of executives, there’s little time in the day to run a company and keep up with all the tasks that go into running successful marketing campaigns. That’s where having a separate […]

Read More
laptop half closed with magnifying glass between screen and keyboard

What You Need to Know About Search Engine Algorithms (and Why It Matters)

, ,

If you’ve ever wondered how a website can rank well one moment and completely lose steam the next, then you’ve probably encountered a search engine update. This seems to happen every few months when Google, Bing, and Yahoo make adjustments to how they allow certain pages to rank on their platform. It isn’t always a […]

Read More
A man and a woman smile while browsing online for a contractor

Increase Leads with This Contractor Call-to-Action Cheat Sheet

, , , , , ,

You’ve worked hard to create sales pages, advertisements, social media posts, and more. The only problem? You aren’t getting the response from leads that you thought you would. In fact, you might not have had any leads from your campaigns. Yikes. Before getting frustrated, it is important to dissect why this is happening. One common […]

Read More
a woman in a white blouse has papers spread across desk and takes picture of it with phone

Top Ways Architects Can Improve Lead Generation

, , ,

As an architect, you work hard to create spaces that are eye-catching, unique, and safe for your community. However, if you aren’t generating enough new leads, it might be time to try out a few new strategies. The good news? There are multiple ways you can attract the attention of potential clients while increasing brand […]

Read More
magnifying glass on laptop keyboard

The Dos and Don’ts of SEO for Building Material Websites

, ,

Growing your building materials brand online is a whole lot easier if you’re showing up on search engines like Google and Bing. However, the process of making this happen and increasing your overall organic traffic starts with one key ingredient: search engine optimization (SEO). What is SEO? Well, it is a set of basic protocols […]

Read More
close up picture of keyboard key with an hour glass on it

Must-Knows When Using Paid Advertising for Architecture Firms

,

When it comes to advertising architecture firms online, marketing strategies that might work for other industries have to be altered just a little bit. After all, your prospective clients usually turn to you with a very specific need, which makes lead generation a little trickier. That said, the right kind of digital marketing can really […]

Read More
close up of construction worker typing on laptop

The Master Guide to SEO and B2B Construction Marketing

, , ,

One of the biggest fallacies about construction marketing is that there’s no reason to pay attention to the content on your website. The truth? Consistently adding new blog posts, articles, and informative information can be a huge way to expand your business and reach potential clients. Despite the fact that most decision makers in this […]

Read More
Person touching tablet with finger to scroll and read

The Optimal Keyword Density Rate for Inbound Marketing SEO

,

Keyword density rate, sometimes referred to as keyword saturation rate, is the percentage of the number of times a specific word or phrase appears within a piece of online content divided by the aggregate number of words on the page. As an example, if your piece of content is 200 words and you use the […]

Read More
laptop computer with Google pulled up

5 Easy Ways to Improve Your Search Engine Rankings

,

When it comes to finding vendors for a particular project, the internet is always a popular place to start. However, if you aren’t taking the time to improve your B2B website’s Google position, you might be missing out. Thankfully, we’ve got you covered. Here are five easy ways to improve your search engine ranking. #1: […]

Read More
blue news graphic with yellow mircrophone

Using Newsjacking to Your Advantage

,

Newsjacking isn’t a new marketing concept, but it is one that many businesses get wrong. Used the right way, newsjacking can help you connect with people through current events. Instead, too many businesses — even those who are adept at other marketing strategies — capitalize on current events.  What is Newsjacking?  At its core, newsjacking […]

Read More