Sales Archives - Page 2 of 5

Understanding the Benefits of Successful Retargeting Campaigns

B2B, Channel Marketing, Digital Marketing, Sales, Social Media Marketing, Uncategorized

Online ad retargeting has quickly become an important inbound marketing strategy. Though retargeting sounds complicated, it is actually fairly simple. This is a somewhat covert means of connecting with prospective clients without investing an egregious sum of money in traditional advertisements. Let’s take a look at what retargeting is really all about. The Inside Scoop on Retargeting Retargeting […]

Regaining Customer Trust After Your Company Makes a Mistake

B2B, Business, Sales

When you run a business, there are a lot of things to remember, and despite your best efforts, sometimes things don’t go as smoothly as you would like them to. There is also the reality that behind every business, there are human beings and human beings sometimes make mistakes. For many, businesses are a bit […]

AI Business Tools Every Business Needs

Channel Marketing, navigate the channel, Sales, Technology

In our increasingly competitive and technology-reliant environment, many successful companies are touting artificial intelligence (AI) resources as crucial tools necessary to compete in today’s market. In fact, according to a 2019 Gartner survey, over the last four years, AI usage rose 270 percent, and in the last year alone, AI use tripled. With 83 percent […]

Knocking Down the Walls Between Sales and Marketing Once and for All

Channel Marketing, navigate the channel, Sales

It is time to FORCE your sales and marketing teams to work together. No, you don’t have to do anything illegal. What you really need is a system that requires both legs of your outreach to align or die. There is no other alternative in account based marketing (ABM), and this is why a growing […]

3 Ways to Boost Your Building Materials Sales

Building Industry, navigate the channel, Sales

In a nutshell, your customers are likely going to purchase from you for one of three reasons. Each of those three goals has unique strategies that you can implement to help boost your sales. 1. Converting the Customer to Your Product When trying to convert customers to your product, it’s natural to focus on hot-button […]

Salesforce Simplifying B2B Facebook Marketing?

B2B, navigate the channel, Sales

Perhaps unjustly, Facebook has never been known as a hub for B2B lead generation. This is not for lack of potential – plenty of companies use Facebook for surfacing contact info. However, following up on that contact through automation and CRM systems required a bevy of tools that were disconnected and independent of each other. […]

When Selling Building Products, Opt for Simple

B2B, navigate the channel, Sales, Tradeshow - Events

Lessons Learned from the 2016 ISC West Show As building products marketers, are we overcomplicating things? Do we consult with people down the channel—including customers and even our own sales teams—to make sure we are delivering the best information in ways that are easy to consume? Most importantly, who can we look to for […]

IBS 2016: “The New Big Thing” Is…

navigate the channel, Sales, Tradeshow - Events

My Key IBS Takeaway for Building Products Marketers We’ve talked a lot about the 2016 International Builders’ Show (IBS) throughout the course of the last few weeks. You might even say we’re a little obsessed. But the reason why is that, for building products marketers, trade shows are a big deal. And there is perhaps […]

Lessons From The Builders’ Show