This year we’ve seen a tectonic shift in how Facebook ads–and the rest of the Facebook fam, Instagram, Messenger, and more–work. This has been a year of adapting new placements, new Facebook audience targeting strategies, new ad types, new Facebook ad tools, and machine learning. Here are seven Facebook advertising tips that will help you take […]

It doesn’t matter if you’re a writer, marketer, or business owner. Creating content is no simple task, especially if your goal is to build authority and trust with it. What I’ve discovered, though, is that content creation is like anything else you do in business: Build your own toolkit, develop a repeatable process and get […]

Google is adding two new reports in Search Console that provide site owners with more data on video search results. The reports are designed to help SEOs and site owners learn more about the performance of video content in search results, as well as identify ways to improve video markup. There are three main ways that searchers […]

Let’s face it, stock photography is boring. As consumers become inundated with marketing content, they increasingly resist anything that looks and feels inauthentic, which unfortunately describes much of traditional marketing and advertising. In fact, 84% of millennials don’t trust traditional marketing and 92% of consumers trust user-generated content more than advertising. Although there has been a growing resistance […]

Your browsing experience on YouTube just became a little more private. Google announced it is now rolling out an auto-delete feature for YouTube. This will allow users to keep their video search and watch history on the platform for a predetermined amount of time before the data is automatically wiped. YouTube’s options allow users to set their […]

Businesses need to be concerned with consumer protection and privacy rights. This is even more important now because new legislation in California called the California Consumer Privacy Act (CCPA), impacts every business in the United States, of a certain size or type, which has a single business contact or customer in California. Most businesses that have an online presence have […]

Businesses use strategy to impact all areas of the organization; from strategies that grow brand awareness at the top of the funnel to strategies that help drive conversion at the end of the buyer’s journey, businesses are constantly balancing their efforts to ensure that they’ve effectively touched on the strategies that support the most critical parts […]

So you have a budget. Keywords and ads are ready to go. Ready to launch? Not quite. Or maybe you are planning a Display Network campaigns, finally determined all audiences and demographics to use. Before you finalize your strategy, you should be aware of some targeting considerations that can make or break the success of […]

Mozilla turned the blocking of third-party tracking cookies on by default this week with the release of Firefox 69. Although the feature has been available since October’s Firefox 63, this week’s build is the first to enable the feature by default, even for existing users who are just upgrading. Tracker blocking Mozilla says that it’s not trying […]

Google is going to automatically apply changes to Google My Business listings with distance-based service areas. The last remaining distance-based service areas are going to be removed. Going forward, service-area businesses currently based on a distance will be automatically converted to the closest named areas. Managers of Google My Business listings affected by this change will have the […]