As of June, there were more than 30 million podcast episodes in iTunes. Until recently, podcasts – and other forms of audio content – were not seen as direct SEO assets. Podcasting was more of a way to get your name out there, promote expertise, and network with others in the industry. Google has talked about […]

With the end-of-the-year holidays upon us, more businesses around the world will donate money, food, and products to organizations that help people. Whether the acts are part of their year-round corporation social responsibility program or a once-a-year thing, they are needed and appreciated. But what if your brand did something different (or in addition to […]

With the right strategy, it’s possible to substantially increase your company’s revenue. When I think of business-to-business (B2B) lead generation strategies that give the biggest bang for their buck, I have to focus on two words: capture and convert. One is just as important as the other. The first part of the capture-and-convert equation refers […]

The popularity of email has increased exponentially since it was first introduced to the public in the mid-1990s. A mere 10 million people had an email account in 1997. By 2018, that number had risen to at least three billion—and it’s still climbing. Because of the large numbers of people using email, many marketers have developed in-depth email […]

The new year is less than two months away, and by now companies should already have a contract with a growth marketing forward HubSpot agency, and a clear path forward with their content direction. But some organizations wait up to the last minute to form a relationship with a digital marketing agency capable of creating growth-driven […]

The new year is less than two months away, and by now companies should already have a contract with a growth marketing forward HubSpot agency, and a clear path forward with their content direction. But some organizations wait up to the last minute to form a relationship with a digital marketing agency capable of creating growth-driven […]

Builder confidence slipped a single point in November. But confidence for the last two months hit new highs for 2019. The National Association of Home Builders reported today that the NAHB/Wells Fargo Housing Market Index for November dropped one point lower to 70. The HMI index gauging current sales conditions fell two points to 76 […]

It doesn’t matter if you’re a writer, marketer, or business owner. Creating content is no simple task, especially if your goal is to build authority and trust with it. What I’ve discovered, though, is that content creation is like anything else you do in business: Build your own toolkit, develop a repeatable process and get […]

Google is adding two new reports in Search Console that provide site owners with more data on video search results. The reports are designed to help SEOs and site owners learn more about the performance of video content in search results, as well as identify ways to improve video markup. There are three main ways that searchers […]

Personalization has long been a ‘fantasy’ most marketers indulge in where they’re able to directly interact with individual consumers, whilst controlling the context and timing of the content that’s delivered. But as technology has improved–and data has become easier to generate–what might’ve been somewhat of an illusion before, is in fact now more real for […]