Digital marketing represents huge potential for the B2B space to expand your client base and grow your business You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Marketing for B2B companies involves a unique set of challenges, but it also presents immense opportunities. One of the biggest hurdles for a B2B organization is that […]

Unlike B2C marketing, which generally involves winning over one shopper relatively quickly, B2B marketers must constantly focus on wooing multiple stakeholders over prolonged decision-making cycles. Junior team members may be charged with compiling a short list of service providers and comparing them, team leaders may be looking for solutions that make them look good to […]

Click here to view original web page at solutionsreview.com Recently, analyst house Gartner Inc. published it’s yearly Magic Quadrant highlighting some of the most prominent vendors offering solutions with CRM Lead Management capabilities. The report is divided in fourths, categorizing certain providers as Niche, Innovators, Challengers, and Leaders in the market, with the Leading vendors […]

Click here to view original web page at www.b2bmarketing.net ABM is transforming B2B marketing The premise is straightforward: align and focus your sales and marketing efforts on a distinct group of your most wanted accounts. And the B2B brands geting this right are acheiving outstanding results. Truth is, too many account-based marketing programmes either fail […]

The importance of brand experience It’s only relatively recently that people have begun to use the term ‘brand experience’ (BX) to talk about how a brand lives across all of the touchpoints that customers interact. Not only does brand experience impact how a customer feels about a brand, but it also has a significant financial […]

Click here to view original web page at www.cmswire.com PHOTO: anjanettew About 170,000 Dreamforce attendees invaded San Francisco this week for Salesforce ‘s annual customer conference. Salesforce made its usual bevy of news announcements, including extended partnerships with Google and the debut of a platform designed to unify cross-channel customer experiences . The San Francisco […]