Why It Matters To Add Meaning To Your Marketing
American Psychological Association research reveals that when work is meaningful, workers are motivated, engaged and happy with their jobs. Meaning and purpose elevates our days and makes mundane tasks special. When we have a “why” behind what we do, the work is easier—and often more successful. The same is true with marketing. So many companies today focus […]
Read MorePinterest Shopping Ads Gain Momentum As Company Revenues Top $1 Billion In 2019
Pinterest revenues reached $400 million for the fourth quarter of 2019, growing 46% year-over-year and exceeding analysts’ forecast of $371.2 million, the company reported Friday. Annual revenue surpassed $1 billion, to reach $1.14 billion – an increase of 51% over 2018. Audience growth. Global monthly active users (MAUs) grew 26% year-over-year reaching 335 million, up from 332 million […]
Read MoreFacebook Buys AR Startup Building A 1:1 Digital Map Of The Physical World
Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially significant — but it isn’t. 3D mapping the physical world. Scape’s technology is about creating a 1:1 digital representation of the physical […]
Read MoreGoogle Changes the Look of Paid and Organic Search Results on Desktop
Google is rolling out an updated look for paid and organic search results on desktop, bringing it more inline with the look of mobile search results. The updated design includes a more prominent “Ad” label for paid results, at least in Google’s estimation, as well as favicons next to organic results. Here’s a mockup shared […]
Read MoreFacebook is Preparing to Launch a Desktop Redesign to All Users
Facebook is planning to roll out a redesign of its desktop website to all users before this spring. The redesign is the same one that was talked about as far back as April 2019, which means it could end up being in testing for a full year before Facebook rolls it out to everyone. Currently, […]
Read MoreGoogle Ads Makes Parallel Tracking Mandatory for Video Campaigns
Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve mobile site speed by bringing visitors directly to the landing page while measuring the ad click in the background. Due to the importance Google places on site speed, parallel tracking […]
Read MoreA Cheat Sheet For Marketers In 2020
It’s predictions time. And very rightly so. For most companies whose fiscal year matches the calendar year, the planning cycle is complete. Budgets have been allocated, and teams are getting ready to execute. This also means certain assumptions have been made with regard to the business and key functional areas. What do those business assumptions […]
Read More3 Steps For Succeeding In Account-Based Marketing
Account-based marketing (or ABM) allows you to coordinate personalized marketing and sales efforts that help you land and expand within target accounts. In this post, I want to focus on the top three things those practitioners are doing and how you can get started doing them, too: Focusing On Key Accounts In B2B deals, companies sell […]
Read MoreHow to Use Paid Search Insights to Optimize Other Marketing Channels
In this day and age, when data and analytics have an increasing influence over organizational decision-making, there’s no excuse for being in the dark on who your target audience is and what exactly they want. The growth of technology over the last decade has empowered marketers to collect and leverage massive amounts of data across the varying […]
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