News

Why It Matters To Add Meaning To Your Marketing

American Psychological Association research reveals that when work is meaningful, workers are motivated, engaged and happy with their jobs. Meaning and purpose elevates our days and makes mundane tasks special. When we have a “why” behind what we do, the work is easier—and often more successful. The same is true with marketing. So many companies today focus …

Why It Matters To Add Meaning To Your Marketing Read More

Pinterest Shopping Ads Gain Momentum As Company Revenues Top $1 Billion In 2019

Pinterest revenues reached $400 million for the fourth quarter of 2019, growing 46% year-over-year and exceeding analysts’ forecast of $371.2 million, the company reported Friday. Annual revenue surpassed $1 billion, to reach $1.14 billion – an increase of 51% over 2018. Audience growth. Global monthly active users (MAUs) grew 26% year-over-year reaching 335 million, up from 332 million …

Pinterest Shopping Ads Gain Momentum As Company Revenues Top $1 Billion In 2019 Read More

Facebook Buys AR Startup Building A 1:1 Digital Map Of The Physical World

Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially significant — but it isn’t. 3D mapping the physical world. Scape’s technology is about creating a 1:1 digital representation of the physical …

Facebook Buys AR Startup Building A 1:1 Digital Map Of The Physical World Read More

Google Changes the Look of Paid and Organic Search Results on Desktop

Google is rolling out an updated look for paid and organic search results on desktop, bringing it more inline with the look of mobile search results. The updated design includes a more prominent “Ad” label for paid results, at least in Google’s estimation, as well as favicons next to organic results. Here’s a mockup shared …

Google Changes the Look of Paid and Organic Search Results on Desktop Read More

Google Ads Makes Parallel Tracking Mandatory for Video Campaigns

Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve mobile site speed by bringing visitors directly to the landing page while measuring the ad click in the background. Due to the importance Google places on site speed, parallel tracking …

Google Ads Makes Parallel Tracking Mandatory for Video Campaigns Read More

Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User

Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may otherwise lack the time and resources required to deliver personally relevant ad experiences. In an announcement, the company states: “Facebook machine learning combines data and signals …

Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User Read More

Scroll to Top