Google is rolling out an updated look for paid and organic search results on desktop, bringing it more inline with the look of mobile search results. The updated design includes a more prominent “Ad” label for paid results, at least in Google’s estimation, as well as favicons next to organic results. Here’s a mockup shared …
Google Changes the Look of Paid and Organic Search Results on Desktop Read More
Facebook is planning to roll out a redesign of its desktop website to all users before this spring. The redesign is the same one that was talked about as far back as April 2019, which means it could end up being in testing for a full year before Facebook rolls it out to everyone. Currently, …
Facebook is Preparing to Launch a Desktop Redesign to All Users Read More
Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve mobile site speed by bringing visitors directly to the landing page while measuring the ad click in the background. Due to the importance Google places on site speed, parallel tracking …
Google Ads Makes Parallel Tracking Mandatory for Video Campaigns Read More
It’s predictions time. And very rightly so. For most companies whose fiscal year matches the calendar year, the planning cycle is complete. Budgets have been allocated, and teams are getting ready to execute. This also means certain assumptions have been made with regard to the business and key functional areas. What do those business assumptions …
Account-based marketing (or ABM) allows you to coordinate personalized marketing and sales efforts that help you land and expand within target accounts. In this post, I want to focus on the top three things those practitioners are doing and how you can get started doing them, too: Focusing On Key Accounts In B2B deals, companies sell …
Collecting customer feedback is an invaluable part of running a business, as it allows you to discover where customers are most or least satisfied with your business. You can quickly evaluate and address any complaints and concerns, and get an overall idea of where your business is exceeding or underperforming. There are a lot of useful tools …
Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may otherwise lack the time and resources required to deliver personally relevant ad experiences. In an announcement, the company states: “Facebook machine learning combines data and signals …
Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User Read More
In this day and age, when data and analytics have an increasing influence over organizational decision-making, there’s no excuse for being in the dark on who your target audience is and what exactly they want. The growth of technology over the last decade has empowered marketers to collect and leverage massive amounts of data across the varying …
How to Use Paid Search Insights to Optimize Other Marketing Channels Read More
As of June, there were more than 30 million podcast episodes in iTunes. Until recently, podcasts – and other forms of audio content – were not seen as direct SEO assets. Podcasting was more of a way to get your name out there, promote expertise, and network with others in the industry. Google has talked about …
Podcasts & SEO: How to Make Your Podcast SEO-Friendly Read More
With the end-of-the-year holidays upon us, more businesses around the world will donate money, food, and products to organizations that help people. Whether the acts are part of their year-round corporation social responsibility program or a once-a-year thing, they are needed and appreciated. But what if your brand did something different (or in addition to …
