Best Cities for Seniors Survey Shows Building Products Opportunities
Building Products Manufacturers Can Benefit from Unconventional Retiree Markets What this means for the building products industry is a greater likelihood of a 65+ population that is more comfortable with aging-in-place as opposed to moving to a different region. That, in turn, means more customers looking for building products to update or upgrade their homes—siding, […]
Read More6 Lessons from Steve Jobs for Building Product Marketing
As we work to find breakthrough ideas, to discover the Next Big Idea in marketing building products, the most important lesson we can learn: Be Yourself Too often, Steve Jobs’ unique and volatile personality is being held up as model for others to emulate, as if demonstrating Steve’s manic style will provide a key to unlocking […]
Read MoreBuilding Product Staffing: 4 Reasons People Don't Do What They Are Supposed To Do
How to fix employee engagement and direction. Ever noticed that people don’t always do what they are supposed to do? Although always frustrating for management . . . with the staff reductions we have all faced over the last 3 years in the building products industry, these traits can be debilitating. I read an article […]
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