How to Identify and Target Your Audience

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If you’re like many businesses, you probably want your target audience to include everyone. However, in order to successfully harness social media, you need to be able to first identify your specific audience. Only then can you create a strategy that targets them in a way to connects and engages with them. What is a […]

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The Importance of Local Identifiers in a SEO Push

Most people who are interested in search engine optimization (SEO for short) understand the importance of adding keywords and key phrases to online content. These keywords should be included at a keyword saturation rate between 0.5% and 3%. However, it is also important to include local identifiers at a similar saturation rate. Let’s take a […]

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Why Guest Blogging is Worth the Effort

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Whether you own a traditional business or if the web is the foundation of your business, you can benefit from guest blogging. On the surface, it might seem as though guest blogging is an investment of time and effort unlikely to pay off. However, guest blogging has the potential to pay meaningful dividends in the […]

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Top 5 Demand Generation Marketing Strategies for 2020

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As we head into 2020, it’s clear that online marketing strategies will be even more important. These include smart demand generation marketing strategies for B2B businesses. In fact, B2B companies have big opportunities to improve their demand generation this year. Here are the top 5 demand generation strategies for 2020. 1. Increasing Digital Ad Spending […]

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Measuring B2B Customer Experience

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Most shoppers are becoming used to personalization when they shop. While personalization is present more often in the B2C market, B2B companies are beginning to adopt personalization because customers like it. B2B buyers want to add the same personalization to their B2B shopping experience. Other online trends are also becoming part of B2B marketing including […]

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Ways to Update Your Online and Digital Presence

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Since the dawn of the Internet, we have all existed in two worlds, the one with earth and brick and mortar, and the one that exists online. Appealing to your customers in both of these worlds is important. Right now, in the midst of social distancing, businesses need to put even more effort into building […]

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Humanizing B2B Marketing in 2020

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In a recent survey by Folloze, 42 percent of B2B marketing teams admitted that their marketing campaigns aren’t completely personalized. This isn’t because marketers don’t know how important personalization is for marketing. Most marketers believe that customer relationships improve when marketing is personalized. Marketing Personalization for B2B B2B business owners can leverage the influence of […]

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What You Need to Know About Communicating During a Crisis

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The best time to develop a communication plan that is used during a crisis is to create it before such an incident materializes. Doing so should be right up there with funding your business, creating its mission statement and hiring the talent needed to reach its goals.  It’s Never Too Late Even if your business […]

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5 Ways to Properly Handle a Public Relations Crisis

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There’s hardly a business that’s operating today that hasn’t had some sort of public relations snafu. While they happen to nearly everyone at some point, it’s important to handle a public relations crisis the right way. Doing so can make the difference between alienating your customers or giving your brand an image boost.  1. Be […]

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Four Hacks You Need to Boost Your B2B Sales

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In order to become successful, every B2B company needs a solid source of prospects, as it’s next to impossible to promote your services and products effectively without a generous supply of sales leads. While the B2B marketing space used to operate quite differently than B2C companies when it came to marketing, today the marketing strategies […]

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