man types on compter as transparent marketing icons float around the screen

Whipping up Sweet Success With the B2B Marketing Mix

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If you’ve ever taken a college marketing class, then you already know the marketing mix plays a pretty big role in overall advertising strategy. Originally coined by Harvard professor Neil H. Borden in the 1950s, the term generally refers to the various areas of a marketing strategy that brands need to pay most attention to. […]

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How an Effective Digital Marketing Strategy Can Help You Rebuild Your Business

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It is a well-known fact the small businesses are often prone to struggle, yet new businesses pop up every day. When economic downturns happen for various reasons, including a pandemic, one might expect that businesses would struggle more, but that is not necessarily the case. There are many more important factors to consider when it comes […]

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How To Harness Instagram for Your Business

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Instagram is a major player in the social media landscape. Already the site has over 25 million businesses from around the world that are harnessing its reach. Not surprisingly, there are more than 200 million visits to business profiles each day. Why Make a Business Instagram Account Instagram has proven to be the choice for […]

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Augmented Reality (AR) and Virtual Reality (VR) are Changing the Landscape of Digital Marketing

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If you were capable of traveling through time five to ten years into the future,  you would likely find augmented reality (AR) and virtual reality (VR) are nearly ubiquitous.  In particular, AR and VR are poised to reshape digital marketing.  Companies far and wide are relying on these breakthrough technologies to present their products and services in […]

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Why Active Branding is Vital to Your Business

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When you first set up your business it is likely that you put a lot into deciding how you want to present yourself to your customers and what you want to offer. It is a time where getting everything “just so” requires a lot of work, but you are excited about the process and it […]

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How to Identify and Target Your Audience

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If you’re like many businesses, you probably want your target audience to include everyone. However, in order to successfully harness social media, you need to be able to first identify your specific audience. Only then can you create a strategy that targets them in a way to connects and engages with them. What is a […]

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The Importance of Local Identifiers in a SEO Push

Most people who are interested in search engine optimization (SEO for short) understand the importance of adding keywords and key phrases to online content. These keywords should be included at a keyword saturation rate between 0.5% and 3%. However, it is also important to include local identifiers at a similar saturation rate. Let’s take a […]

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Why Guest Blogging is Worth the Effort

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Whether you own a traditional business or if the web is the foundation of your business, you can benefit from guest blogging. On the surface, it might seem as though guest blogging is an investment of time and effort unlikely to pay off. However, guest blogging has the potential to pay meaningful dividends in the […]

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Top 5 Demand Generation Marketing Strategies for 2020

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As we head into 2020, it’s clear that online marketing strategies will be even more important. These include smart demand generation marketing strategies for B2B businesses. In fact, B2B companies have big opportunities to improve their demand generation this year. Here are the top 5 demand generation strategies for 2020. 1. Increasing Digital Ad Spending […]

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Measuring B2B Customer Experience

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Most shoppers are becoming used to personalization when they shop. While personalization is present more often in the B2C market, B2B companies are beginning to adopt personalization because customers like it. B2B buyers want to add the same personalization to their B2B shopping experience. Other online trends are also becoming part of B2B marketing including […]

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