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Understanding the Benefits of Successful Retargeting Campaigns

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Online ad retargeting has quickly become an important inbound marketing strategy. Though retargeting sounds complicated, it is actually fairly simple. This is a somewhat covert means of connecting with prospective clients without investing an egregious sum of money in traditional advertisements. Let’s take a look at what retargeting is really all about. The Inside Scoop on Retargeting Retargeting […]

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The Role of Social Media Walls in Our Increasingly Digital Society

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Have you seen those large screens scrolling tweets and other social media messages during TV broadcasts and other events? Most people have curiously observed these nifty new tech displays yet, do not know what they are called. These massive screens with a seemingly never-ending stream of social media posts are referred to as social media walls. Below, we shed […]

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6 Great Customer Nurturing Strategy Tips for B2B Firms

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We’ve all been there. You’re trying to make a sale, but you can’t seem to connect with your clients on a deep enough level to close the deal. The truth is that you might not be doing enough to nurture the customer relationship and earn their trust. So, how do you make that happen? Before […]

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Who Are You, as a Brand? Do You Know?

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When you hire new team members for your B2B company, you need to know who they are, what their strengths and weaknesses are, how well they’ll work with other team members, and how well they’re going to work for your organization. You never think of bringing on a new team member without knowing anything about them, […]

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Digital Marketing Trends: Looking Ahead to 2021

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With 2020 in its last quarter, it’s time to start looking ahead to the next year. By looking ahead to digital marketing predictions for 2021, you can better position your company to meet the challenges that it could likely see over the next year or two. Here’s how to do that now: Prepare to Fully […]

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How to Use Video Marketing for B2B Sales

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Over the last few years, video services have certainly taken off. YouTube is now one of the largest visual search engines out there and social media platforms such as Facebook and Instagram now include video elements. However, not all B2B companies are using this as a marketing strategy, which is a real shame. Video is […]

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Why Invest in Digital Marketing? It Couldn’t Be Better Timing.

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Let’s face it. This year has been difficult for many businesses as we navigate closures for social distancing, changes in demand, and so much more. While some companies have had to close their doors, others are seeing massive success. Why the big difference? Well, those who already had a way to connect with customers virtually […]

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How Frequently Should You Update Your Social Media for Marketing Purposes?

It was not long ago when Facebook was used as a digital space for college students to socialize with one another.  Today, Facebook and other social media platforms are important marketing platforms.  Though people still socialize with friends on social media, these platforms are quickly transforming into spaces for businesses and entrepreneurs to market their […]

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8 Top Tips for Better Email Marketing

How often are you keeping in touch with your leads? Even as a B2B organization, email marketing is an effective and convenient way to stay in touch with your customers. Here are eight top tips for better email marketing. Tip #1: Tell a Story A marketing email doesn’t necessarily have to be about hard sales […]

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The Merits of Automated Email Marketing

There is no sense wasting your time and effort writing one email after another hoping these custom-tailored messages will convince customers to pay for your value offering.  However, it also does not make sense to send an email blast to every single person on your email subscriber list.  Generalized emails have the potential to alienate […]

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