How Architects Can Use Video Marketing as a Promotional Tool
Using video to help market your architectural firm is intuitive, as the medium puts your process and projects on glorious visual display in a way unmatched by static photos and text-heavy collateral materials. Drone footage, social media video reels, website videos, including how-tos, and video leave behinds at architectural presentations are all ways to enrich […]
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5 Emerging Marketing Channels for B2B in 2023
Although technology advances rapidly, we are surprised that the emerging marketing channels of today aren’t drastically different from those we highlighted in 2019. (Well, that business-altering AI technology aside, but that’s for a post all its own.) It’s comforting to know that email, social media, traditional media, word of mouth and web (SEO and paid […]
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Incorporating Human Faces: Effective for Digital Marketing?
Marketing your product or service is all about connection. It is about connecting your business’s products or services with the needs of your current and potential customers. It is about connecting your customer’s practical and emotional components in a way that leads them to you. If your customers engage with you and your digital marketing […]
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7 of the Most Important Website Metrics to Track
You’ve probably scrolled the headlines on website metrics: “16 Metrics You Must Track” and “23 Key Metrics to Monitor” or (our favorite) “The 27 Most Essential Website Metrics to Track.” So many metrics and so little understanding about which are key/important/essential/crucial to examine. Part of the reason the number seems so big is that what’s […]
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10 YouTube Strategy Tips for Building Industry Contractors
You may not have added to the 100 million views in less than two days, for the boy-group BTS music video “Butter” in 2021, or are among the 10 billion viewers (as of February 2023) of the Korean children’s song “Baby Shark,” which is now the most watched YouTube video of all time. But you’ve […]
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Google Business Profile for Contractors: What You Need to Know
If you’ve Googled “Google My Business” (see what we did there?), it’s probably because you’ve seen or heard of its value—particularly to local businesses—in a geographical area and want to know more about how it’s used. You may also have learned that, in 2022, Google My Business was renamed Google Business Profile. Since 2014, when […]
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How to Use Social Media for Building Material Suppliers
With the housing market in flux (mortgage rates up, inventory down), homeowners are staying put and what dollars they do spend are going into renovation and refreshing of their current space. This creates an opportunity for building materials suppliers, as well as contractors, to continue to generate leads for sales. Social media is one of […]
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How to Brand Your Commercial Construction Company
We hear it frequently, even from businesses outside of the building materials and construction industry: “We just need a nice logo and a good-looking website.” While those two ingredients can be key to the mix, they aren’t the only things your commercial construction company needs to focus on when branding itself. In fact, branding a […]
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How Choice Paralysis Happens and How AI Can Help
In 2021, according to eMarketer, the value of abandoned goods in digital carts in the U.S. was $705 billion. Globally, abandoned cart content was worth more than $4 trillion. The statistics vary across retail and wholesale sites and by geography, but research shows the average abandoned cart rate is at about 75%, but some industries […]
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The Dos and Don’ts of SEO for Building Material Websites
We’ve said it before, and we love an opportunity to say it again. If you aren’t using SEO, your website doesn’t exist. Search engine optimization brings organic search traffic to your site, and as inbound marketing, SEO brings users actively seeking your products or services to your site, which makes SEO a lead generator. When […]
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