Email Marketing Must Be Mobile

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Email is not dead, but it might be if you don’t utilize responsive design (email that isn’t coded and optimized for mobile viewing across multiple screens and devices). The Content Marketing Institute (CMI) recently published an article about email and responsive design: ‘Delete This Email!’ Why Mobile Email Matters to Your Business. Before any of you building materials marketers […]

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3 Things Building Materials Marketers Should Take Away From Super Bowl Ads

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Besides the fact that Super Bowl is a trademarked NFL name Like millions of people around the world, I watched Super Bowl 47 and was amazed at the resiliency of the 49ers, but also how regardless of the fact you can plan for every possible contingency, sometimes things go wrong and the lights go out. […]

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Blog Recommendations for Building Product Marketers

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Innovation Blogs Help Building Product CMOs Innovate. As a marketer and someone that likes to follow innovation and new tech gadgets, I’m always on the lookout for the next big thing – or for those in the know. I came across this article, Top 40 Innovation Bloggers of 2011 and I had to share. Innovation […]

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Impact of E-mail for Building Products Industry

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People connect with brands they trust! A recent DMA report found, “People are happy to connect with brands they trust, but they’re increasingly selective about which ones they link up with!”  Findings also show: 61% subscribe to e-mails from 10 or fewer brands The number of people who find 50% of their e-mails relevant or […]

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