Digital Marketing Archives

Content Your Audience Wants But Isn’t Getting

Channel Marketing, Digital Marketing, navigate the channel, Sales, Social Media

Is Your Content Passive or Interactive? It’s no longer enough for content to be good. (Heck, maybe it never was.) It’s not even enough for content to be timely, personalized, well-distributed, or repurposed. What’s also important is that your content is interactive—or at least, some of your content is interactive. In fact, a Customer Think […]

B2B Email: Only As Good As the Inbox It Lands In

Channel Marketing, Digital Marketing, navigate the channel, Technology

Simple Tips for Email Deliverability You’ve done the unthinkable: you’ve crafted the perfect marketing email. A stunning design, perfect CTA, and breathtakingly relevant content. And guess what? None of it matters if it doesn’t land in an inbox. Email deliverability is one of the most important things to keep in mind as you engage with […]

Email Marketing Must Be Mobile

Digital Marketing, navigate the channel

Email is not dead, but it might be if you don’t utilize responsive design (email that isn’t coded and optimized for mobile viewing across multiple screens and devices). The Content Marketing Institute (CMI) recently published an article about email and responsive design: ‘Delete This Email!’ Why Mobile Email Matters to Your Business. Before any of you building materials marketers […]

3 Things Building Materials Marketers Should Take Away From Super Bowl Ads

B2B, Channel Marketing, Digital Marketing, navigate the channel

Besides the fact that Super Bowl is a trademarked NFL name Like millions of people around the world, I watched Super Bowl 47 and was amazed at the resiliency of the 49ers, but also how regardless of the fact you can plan for every possible contingency, sometimes things go wrong and the lights go out. […]

Blog Recommendations for Building Product Marketers

Business, Digital Marketing, navigate the channel

Innovation Blogs Help Building Product CMOs Innovate. As a marketer and someone that likes to follow innovation and new tech gadgets, I’m always on the lookout for the next big thing – or for those in the know. I came across this article, Top 40 Innovation Bloggers of 2011 and I had to share. Innovation […]

Impact of E-mail for Building Products Industry

Building Industry, Digital Marketing, navigate the channel

People connect with brands they trust! A recent DMA report found, “People are happy to connect with brands they trust, but they’re increasingly selective about which ones they link up with!” Findings also show: 61% subscribe to e-mails from 10 or fewer brands The number of people who find 50% of their e-mails relevant or […]

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