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Behind The Mind’s Curtain: Part 2

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    Guest Contributor: Matt Hillman, Creative Director As mentioned in my previous “Behind The Mind’s Curtain” post, it’s hard to truly understand what it’s like to be someone else, to see things from their perspective. But as marketers, we’re all bound at the very least to try. With resources like the Myers-Briggs Type Indicator […]

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Six Must-Haves for an Effective Blog Post

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  If you are suspicious that blogs are little more than personal diaries published on the web, it is time to reconsider your stance. Blogs are a severely underrated content marketing method that serves as an important bridge between businesses and clients. Yet posting any old information to your blog will not suffice. The content […]

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How Digital Marketing Ramps Up Results for Manufacturers

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  Having a solid trade show presence as your biggest marketing tool is no longer enough. In order to stay relevant and profitable in today’s ultra-competitive marketplace, B2B manufacturers need to step up their digital marketing game. Digital Marketing Provides Data-Driven Results Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means […]

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Online Blogging is Essential for Businesses of Every Type

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  There is a common misconception that online blogs are meant for opinionated and self-righteous individuals who desire attention. Though the web’s most popular blogs were once dominated by such individuals, blogs have progressed into an important inbound marketing method. Every business should have a blog. It serves as an important bridge that connects your […]

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kid looking happy at ice cream

Behind The Mind’s Curtain

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    Guest Contributor: Matt Hillman, Creative Director  It’s hard to truly understand what it’s like to be someone else, to see things from their perspective. As marketing creatives, my team and I work to empathize with our audience so we can make stronger connections through our messages and designs—these words not those, this palette […]

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How Videos Make Your Content Marketing That Much More Dynamic

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  Society is becoming more visually-oriented as time progresses. Though social media has emerged as an incredibly popular text-based social medium, images are a vital component of Facebook, Instagram, Twitter, blogs, and other platforms. Content marketing featuring embedded video is especially engaging. There is no doubt that videos alone will not suffice for the brunt of […]

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person typing on laptop

Guest Blogging is the X Factor of Your Content Marketing Strategy

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  Guest blogging is one of the most underrated forms of inbound marketing. Most companies assume that posting social media content, updating their website, and adding content to their blog every couple of weeks will suffice. Though these are solid inbound marketing strategies, they will be greatly enhanced with the addition of guest blog posts. […]

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Recap: KC Search Marketing Conference

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  Guest Contributor, Corey Morris, Director of Digital Marketing I was recently part of the second annual Kansas City Search Marketing Conference at the Sprint Accelerator. The event was presented by the Search Engine Marketing Professionals Organization (SEMPO) Cities program and Bing. The conference theme was “Better.” There were 12 speakers from across the region, […]

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Our Take From Cleveland: #CMWorld Day Two

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Corey and Kate spent two days at #CMWorld in Cleveland. This is the second of two posts sharing their quick takeaways from the event. If you haven’t seen the first, check it out.  Our second and final day at #CMWorld. And, like day one, it was a whirlwind of fresh ideas, new friends and awesome […]

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