B2B Email: Only As Good As the Inbox It Lands In
Simple Tips for Email Deliverability You’ve done the unthinkable: you’ve crafted the perfect marketing email. A stunning design, perfect CTA, and breathtakingly relevant content. And guess what? None of it matters if it doesn’t land in an inbox. Email deliverability is one of the most important things to keep in mind as you engage with […]
Read MoreEmail Marketing Must Be Mobile
Email is not dead, but it might be if you don’t utilize responsive design (email that isn’t coded and optimized for mobile viewing across multiple screens and devices). The Content Marketing Institute (CMI) recently published an article about email and responsive design: ‘Delete This Email!’ Why Mobile Email Matters to Your Business. Before any of you building materials marketers […]
Read MoreBlog Recommendations for Building Product Marketers
Innovation Blogs Help Building Product CMOs Innovate. As a marketer and someone that likes to follow innovation and new tech gadgets, I’m always on the lookout for the next big thing – or for those in the know. I came across this article, Top 40 Innovation Bloggers of 2011 and I had to share. Innovation […]
Read MoreImpact of E-mail for Building Products Industry
People connect with brands they trust! A recent DMA report found, “People are happy to connect with brands they trust, but they’re increasingly selective about which ones they link up with!” Findings also show: 61% subscribe to e-mails from 10 or fewer brands The number of people who find 50% of their e-mails relevant or […]
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