5 Tips for Smart Marketing on Smartphones
A few years ago, we wrote about the ballooning trend of customers using mobile devices, such as smartphones and tablets. Mobile devices were surpassing computers in sales, connecting customers and prospects to businesses, and helping salespeople close deals. As people increasingly used their mobile devices for information on the go, the small screen proved itself […]
Read MoreThe Top Platforms for eCommerce
You may have heard the saying that it’s easier to sell aspirin than vitamins, which is probably true, as people want their immediate pain addressed before they tend to care about long-term benefits. With that in mind, this blog post will suggest options on the best platforms for eCommerce, but it will also offer some […]
Read MoreBest Practices for Google Ads B2B Targeting
If you’re searching for a way to drive traffic to your website and improve lead generation, paid advertising is an effective way to increase both traffic and leads. The catch is that you need to know how to do it right or you risk losing time and money. Here’s what to understand about incorporating Google […]
Read MoreTop B2B Customer Nurturing Strategy Tips
We’ve all been there. You’re trying to make a sale, but you can’t seem to connect with your clients on a deep enough level to close the deal. The truth is that you might not be doing enough to nurture the customer relationship and earn their trust. Let’s talk about how you can make that […]
Read MoreIt’s a Webinar-Weary World. Thanks, Pandemic.
“Webinar” is a word most of us are familiar with—and if you weren’t familiar before the pandemic, you probably are now. Webinars differ from online meetings, but the two are often confused, particularly since the pandemic made platforms such as Zoom, Teams, and GoToMeeting household names. As the world switched to working from home, and everything […]
Read MoreB2B Retargeting: If You Don’t Do It, You Miss.
How many new deals fall through because no one followed up? If you’re running a B2B website, chances are it happens more than you think. B2B websites have a 70% or higher bounce rate, which means people visit and leave without going to other pages. And 97% of website visitors never come back. What if you knew how […]
Read MoreWhat Are the Most Important Website Metrics to Track?
You already know that keeping track of your website visitors is important. However, not all metrics carry the same weight in terms of importance or even warrant paying attention to. For example, website conversions might not be as vital if you’re not an online retailer or if your clients generally don’t use a web form […]
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