Digital Marketing

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Must-Knows When Using Paid Advertising for Architecture Firms

When it comes to advertising architecture firms online, marketing strategies that might work for other industries have to be altered just a little bit. After all, your prospective clients usually turn to you with a very specific need, which makes lead generation a little trickier. That said, the right kind of digital marketing can really …

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How to Brand Your Commercial Construction Company

Despite common belief, construction branding is about far more than a pretty logo and a nice website. While those are two key ingredients that go in the mix, they aren’t the only thing your commercial construction company needs to focus on. In fact, branding a construction company means taking into account every interaction with every …

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How to Use Social Media for Building Material Suppliers

There’s no doubt that the rise in new home sales is causing the building materials industry to boom. However, that doesn’t mean you should give up on trying to reach new leads. Instead, optimize your digital marketing to best reach your ideal customers. One common area where a lot of building materials companies struggle is …

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10 Reasons Why Every Architecture Firm Needs to Use Pinterest

Are you looking for an easy and fun way to drive traffic and attention to your architecture firm? Look no further than Pinterest. Yes, we know. It might not be where you would think the architecture industry would really gain marketing traction. After all, this popular social media platform is highly favored by women and …

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The Master Guide to SEO and B2B Construction Marketing

One of the biggest fallacies about construction marketing is that there’s no reason to pay attention to the content on your website. The truth? Consistently adding new blog posts, articles, and informative information can be a huge way to expand your business and reach potential clients. Despite the fact that most decision makers in this …

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What You Need to Know About Content Marketing and Building Supplies

Growing your building materials company’s presence online isn’t as difficult as you might think. By having a professional web page and consistently creating content that visitors want to see, you can improve your search results position, boost traffic, and improve sales. However, it is a little more complicated than just creating a blog post and …

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Google My Business for Contractors: What You Need to Know

If you’ve looked into any sort of local directory marketing service or just wondered how your competitors got to the top of the search listings so quickly, the answer is Google My Business. This free tool makes it easy to add your information to the Google network and allows you greater visibility across the entire …

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5 Best Web Design Tips for Architectural Firms

Are you looking to improve your architectural firm’s digital footprint and gain more potential clients? Whether you’re starting from scratch or improving your current website, there are numerous things you need to keep in mind as you go. In fact, architectural firm website design is about more than just a pretty page that has your …

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Top Tips: Facebook Ads for Commercial Construction Companies

Thinking about integrating paid ads into your construction company’s marketing plan? If so, there are a few concepts you need to be aware of before you start tossing money towards paid social media marketing. Here are a few of our top things you need to know about running Facebook ads for commercial construction companies. Define …

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