5 Tips on Facebook Ads for Commercial Construction Companies
Facebook, or Meta, ads aren’t what they used to be, even a few years ago. As of early 2023, even Facebook verification has changed. According to Meta CEO Mark Zuckerberg, the company launched a new Meta Verified subscription service, which provides Facebook users verification for $11.99 per month on the web. Mimicking Twitter’s user verification, […]
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Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster
Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We could start almost every post with that last part.) Gone are the days when a well-written news release, one article in a trade publication and few social posts […]
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The Optimal Keyword Density Rate for Inbound Marketing SEO
You may hear “keyword’ multiple times in a day/week/month and still be unsure why keyword density or keyword relevancy matters. And, if you’re not a search engine optimization (SEO) specialist, you may not be sure why keywords matter so much TO YOU. They matter because keywords aren’t just marketing talk, they’re regular human talk. Think […]
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5 Tips for Planning Social Media Content in Advance
Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency. You know it takes […]
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Take Your Content Strategy in the Right Direction in 4 Steps
Because we like to practice what we preach, we work to stay directionally sound in our own content strategy, as it’s our master plan for the creation of all our content and marketing efforts to help us reach our business goals. Because we know the importance of content strategy, we aren’t surprised that 84% of […]
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Smart Paid Advertising for Architecture Firms
The advantage of being an architecture firm is that clients come to you for specific services. No one randomly calls your firm in search of building maintenance or catering. Your clients and potential clients have a good grasp of what you might do for them. The disadvantage of an architectural firm’s marketing efforts is the […]
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Why Customer Feedback is Valuable and 5 Tools for Collecting It
You’ve heard it before: Customer feedback is a gift. It’s given to you from your most-valuable business asset, your customers. As HubSpot advises, if you never ask for customer feedback, you’ll never understand what drives customer satisfaction. And, if you don’t know what drives satisfied customers, you can’t create customer loyalty. Why is Customer Feedback So […]
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Top Ways to Combine Offline with Online Marketing in 2023
We first started writing and talking with clients about online and offline integration in 2015, or so. It was slow going at first, but B2B companies can be trailblazers once they understand the benefits of a new trend or strategy. Today, we’re still advocates for the practice, as we know how effective the mixtures can […]
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5 Tips for Smart Marketing on Smartphones
A few years ago, we wrote about the ballooning trend of customers using mobile devices, such as smartphones and tablets. Mobile devices were surpassing computers in sales, connecting customers and prospects to businesses, and helping salespeople close deals. As people increasingly used their mobile devices for information on the go, the small screen proved itself […]
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The Top Platforms for eCommerce
You may have heard the saying that it’s easier to sell aspirin than vitamins, which is probably true, as people want their immediate pain addressed before they tend to care about long-term benefits. With that in mind, this blog post will suggest options on the best platforms for eCommerce, but it will also offer some […]
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