As we head into 2020, it’s clear that online marketing strategies will be even more important. These include smart demand generation marketing strategies for B2B businesses. In fact, B2B companies have big opportunities to improve their demand generation this year. Here are the top 5 demand generation strategies for 2020. 1. Increasing Digital Ad Spending …
Top 5 Demand Generation Marketing Strategies for 2020 Read More
Since the dawn of the Internet, we have all existed in two worlds, the one with earth and brick and mortar, and the one that exists online. Appealing to your customers in both of these worlds is important. Right now, in the midst of social distancing, businesses need to put even more effort into building …
In order to become successful, every B2B company needs a solid source of prospects, as it’s next to impossible to promote your services and products effectively without a generous supply of sales leads. While the B2B marketing space used to operate quite differently than B2C companies when it came to marketing, today the marketing strategies …
Pinterest revenues reached $400 million for the fourth quarter of 2019, growing 46% year-over-year and exceeding analysts’ forecast of $371.2 million, the company reported Friday. Annual revenue surpassed $1 billion, to reach $1.14 billion – an increase of 51% over 2018. Audience growth. Global monthly active users (MAUs) grew 26% year-over-year reaching 335 million, up from 332 million …
Pinterest Shopping Ads Gain Momentum As Company Revenues Top $1 Billion In 2019 Read More
Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially significant — but it isn’t. 3D mapping the physical world. Scape’s technology is about creating a 1:1 digital representation of the physical …
Facebook Buys AR Startup Building A 1:1 Digital Map Of The Physical World Read More
In the age of the Internet, digital marketing is one of the most cost-effective routes B2B companies of all sizes need to use to make themselves more visible to their target audience. However, considering that running a business is expensive, you may hesitate to jump into investing in online marketing. The good news is that …
What Investment Do I need to Create Quality Online Marketing? Read More
With the rate at which modern technology continues to grow and evolve, it’s not surprising that everything that relies on that technology moves at a similar speed, including digital marketing, leading marketers scrambling to keep up with new updates, changes to algorithms, and new techniques. Being up-to-date with emerging or continuing digital trends is crucial …
With a fresh new year laid out in front of you, it’s time to assess your marketing plan for 2020. As you’re doing so, make sure that you add these trends that are projected to be must-haves for the year. 1. Focus on Customer Experience With customers being savvy enough to gather the information they …
3 More Digital Marketing Trends You Need to Know for 2020 Read More
If you’re like most B2B marketers, then you most likely use content marketing to drive top-of-the-funnel goals such as educating your audience and creating brand awareness. And this is a good use of content marketing. But, according to new research, you are missing several opportunities from further down the funnel. This and many other findings …
Technology keeps progressing, offering new channels and methods to engage customers through marketing. As we enter a new decade, B2B buyers are researching and placing orders in very different ways than in the past. One reason is because of technology, but another one is because more than 70 percent of millennials are making buying decisions. In the …