No matter your company size, there are always things you can do to improve the effectiveness of your digital marketing campaigns. Do you want one easy method? Define your ideal customers by using buyer personas. After all, if you know who you’re targeting with your strategies, you can craft a message that resonates with their …
Have you wanted to gain more buzz for your architecture firm, but weren’t sure exactly how to go about doing it? Video marketing is one of the hottest mediums for building a recognizable brand. Since design is quite visually heavy, it only makes sense that architects around the globe are turning to video content as …
How Architects Can Use Video Marketing as a Promotional Tool Read More
If you’ve ever wondered how a website can rank well one moment and completely lose steam the next, then you’ve probably encountered a search engine update. This seems to happen every few months when Google, Bing, and Yahoo make adjustments to how they allow certain pages to rank on their platform. It isn’t always a …
What You Need to Know About Search Engine Algorithms (and Why It Matters) Read More
You’ve worked hard to create sales pages, advertisements, social media posts, and more. The only problem? You aren’t getting the response from leads that you thought you would. In fact, you might not have had any leads from your campaigns. Yikes. Before getting frustrated, it is important to dissect why this is happening. One common …
Increase Leads with This Contractor Call-to-Action Cheat Sheet Read More
Growing your building materials brand online is a whole lot easier if you’re showing up on search engines like Google and Bing. However, the process of making this happen and increasing your overall organic traffic starts with one key ingredient: search engine optimization (SEO). What is SEO? Well, it is a set of basic protocols …
The Dos and Don’ts of SEO for Building Material Websites Read More
As a whole, most professional building contractors have trouble trying to decide on the right digital marketing strategy. Simply put, it can be difficult to determine how to use social media to attract new clientele within your target market. However, one of the most useful and often overlooked facets of lead generation is YouTube. By …
10 YouTube Strategy Tips for Contractors in the Building Industry Read More
When it comes to advertising architecture firms online, marketing strategies that might work for other industries have to be altered just a little bit. After all, your prospective clients usually turn to you with a very specific need, which makes lead generation a little trickier. That said, the right kind of digital marketing can really …
Must-Knows When Using Paid Advertising for Architecture Firms Read More
Despite common belief, construction branding is about far more than a pretty logo and a nice website. While those are two key ingredients that go in the mix, they aren’t the only thing your commercial construction company needs to focus on. In fact, branding a construction company means taking into account every interaction with every …
There’s no doubt that the rise in new home sales is causing the building materials industry to boom. However, that doesn’t mean you should give up on trying to reach new leads. Instead, optimize your digital marketing to best reach your ideal customers. One common area where a lot of building materials companies struggle is …
How to Use Social Media for Building Material Suppliers Read More
Are you ready to make a few big waves in your digital advertising? One of the most overlooked strategies for commercial contractors is landing pages. Not only are they excellent sales tools for aiding your team in closing deals, but they can be a great way to connect with potential leads looking for the goods …
The Best Commercial Contractor Landing Page Strategy Read More