Digital Marketing

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The Merits of Email Marketing Automation for Building Material Manufacturers

Can you imagine typing out lengthy emails to each and every person who joins your company’s mailing list?  It is hard to believe this is exactly what some businesses did prior to the rise of email marketing automation.  Email automation for building manufacturers is making it that much easier to connect with both current and …

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Top Digital Marketing Tips for Building Material Manufacturers

It is a new year, which means it is time to start looking at your marketing strategies to spur growth for the next twelve months. Whether you already have an established presence on the internet or are looking to really surge, there are many different paths you can take to improve sales. Here are a …

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Your Complete Guide to Marketing a Commercial Construction Company Online

Marketing your commercial construction company online doesn’t have to be difficult. However, it does require having a multi-faceted approach to both your website, social media profiles and the content that you post there. If you’re like most businesses, you probably don’t even know where to start with the process other than knowing you need a …

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Internet Marketing Strategies Every Architectural Firm Needs to Take Advantage Of

Inbound digital marketing is an important means of connecting architects as well as other professionals with target clients.  Every architecture firm should seize the opportunity to take full advantage of internet marketing.  In fact, internet marketing has surpassed conventional outbound marketing conducted through commercials, billboards, and other traditional forms of advertising.  The challenge lies in …

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Understanding the Benefits of Successful Retargeting Campaigns

Online ad retargeting has quickly become an important inbound marketing strategy. Though retargeting sounds complicated, it is actually fairly simple. This is a somewhat covert means of connecting with prospective clients without investing an egregious sum of money in traditional advertisements. Let’s take a look at what retargeting is really all about. The Inside Scoop on Retargeting Retargeting …

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The Role of Social Media Walls in Our Increasingly Digital Society

Have you seen those large screens scrolling tweets and other social media messages during TV broadcasts and other events? Most people have curiously observed these nifty new tech displays yet, do not know what they are called. These massive screens with a seemingly never-ending stream of social media posts are referred to as social media walls. Below, we shed …

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