With a fresh new year laid out in front of you, it’s time to assess your marketing plan for 2020. As you’re doing so, make sure that you add these trends that are projected to be must-haves for the year. 1. Focus on Customer Experience With customers being savvy enough to gather the information they …
3 More Digital Marketing Trends You Need to Know for 2020 Read More
If you’re like most B2B marketers, then you most likely use content marketing to drive top-of-the-funnel goals such as educating your audience and creating brand awareness. And this is a good use of content marketing. But, according to new research, you are missing several opportunities from further down the funnel. This and many other findings …
Technology keeps progressing, offering new channels and methods to engage customers through marketing. As we enter a new decade, B2B buyers are researching and placing orders in very different ways than in the past. One reason is because of technology, but another one is because more than 70 percent of millennials are making buying decisions. In the …
It’s a new year and a new decade, so it’s time to get creative with your marketing strategy. Adding videos to your brand’s marketing plan is a versatile and engaging way to reach new customers and build loyalty with current ones. Here are a few ideas that you can implement in an effort to boost …
Getting Creative with Video: 4 Ways to Boost Your Marketing Strategy Read More
Businesses vary in many ways, but they all need to let their customers know what is going on and provide information about their various products and services. They all face competition in various ways, and if you let go of that knowledge, you risk stagnating your business’s growth. That’s why it is necessary to embrace …
4 Ways Digital Marketing Helps You Maintain and Grow Your Business Read More
One of the advantages of digital marketing is that it is relatively easy to scale campaigns that are effective. However, if you have a small- to medium-sized business, you may not have a lot of money in your budget for marketing. Inbound marketing gives you opportunities to market effectively without spending a bundle. Here are …
B2B Digital Marketing Tactics to Scale in Your Campaign Read More
It’s difficult to balance new media such as digital and social with traditional media such as TV, radio and print. While it’s easy to grab on the next “shiny” idea, doing so may not improve your revenues and profits. One method of doing so is using public relations. “Public relations (PR) is work that helps …
Balancing Public Relations in the Age of New Media Read More
When it comes to online content, business-to-business (B2B) buyers have recently begun to resemble consumers more and more when it comes to watching videos. In fact, 70 percent of prospective B2B customers rely on videos to inform their purchases, according to Google, and over 75% of companies surveyed by the Content Marketing Institute reported using …
Close More B2B Sales With This Tried-And-True Type Of Video Read More
When you design your new website, you generally have two options: a good design geared to create customer loyalty and increase conversions, and a bad design that will turn off your target audience. Of course, if you want your B2B site to be successful you have to have a thoughtful design, and the easiest way …
The 3 Costliest Mistakes When Launching A New Website Read More
Analyzing a marketing program is an essential component of improving it. Too many marketers save this vital aspect of consultation for last instead of making it a central component of every aspect of the marketing process. Assessing a marketing program at its end assuresits end. The modern market moves in a way that makes it difficult for any …
Your Marketing Analysis Starts During Website Design Read More
