Digital Marketing

How an Effective Digital Marketing Strategy Can Help You Rebuild Your Business

It is a well-known fact the small businesses are often prone to struggle, yet new businesses pop up every day. When economic downturns happen for various reasons, including a pandemic, one might expect that businesses would struggle more, but that is not necessarily the case. There are many more important factors to consider when it comes …

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How To Harness Instagram for Your Business

Instagram is a major player in the social media landscape. Already the site has over 25 million businesses from around the world that are harnessing its reach. Not surprisingly, there are more than 200 million visits to business profiles each day. Why Make a Business Instagram Account Instagram has proven to be the choice for …

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Augmented Reality (AR) and Virtual Reality (VR) are Changing the Landscape of Digital Marketing

If you were capable of traveling through time five to ten years into the future,  you would likely find augmented reality (AR) and virtual reality (VR) are nearly ubiquitous.  In particular, AR and VR are poised to reshape digital marketing.  Companies far and wide are relying on these breakthrough technologies to present their products and services in …

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Top 5 Demand Generation Marketing Strategies for 2020

As we head into 2020, it’s clear that online marketing strategies will be even more important. These include smart demand generation marketing strategies for B2B businesses. In fact, B2B companies have big opportunities to improve their demand generation this year. Here are the top 5 demand generation strategies for 2020. 1. Increasing Digital Ad Spending …

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Four Hacks You Need to Boost Your B2B Sales

In order to become successful, every B2B company needs a solid source of prospects, as it’s next to impossible to promote your services and products effectively without a generous supply of sales leads. While the B2B marketing space used to operate quite differently than B2C companies when it came to marketing, today the marketing strategies …

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Pinterest Shopping Ads Gain Momentum As Company Revenues Top $1 Billion In 2019

Pinterest revenues reached $400 million for the fourth quarter of 2019, growing 46% year-over-year and exceeding analysts’ forecast of $371.2 million, the company reported Friday. Annual revenue surpassed $1 billion, to reach $1.14 billion – an increase of 51% over 2018. Audience growth. Global monthly active users (MAUs) grew 26% year-over-year reaching 335 million, up from 332 million …

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Facebook Buys AR Startup Building A 1:1 Digital Map Of The Physical World

Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially significant — but it isn’t. 3D mapping the physical world. Scape’s technology is about creating a 1:1 digital representation of the physical …

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What Investment Do I need to Create Quality Online Marketing?

In the age of the Internet, digital marketing is one of the most cost-effective routes B2B companies of all sizes need to use to make themselves more visible to their target audience. However, considering that running a business is expensive, you may hesitate to jump into investing in online marketing. The good news is that …

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Cost-Effective Marketing Ideas For 2020

With the rate at which modern technology continues to grow and evolve, it’s not surprising that everything that relies on that technology moves at a similar speed, including digital marketing, leading marketers scrambling to keep up with new updates, changes to algorithms, and new techniques. Being up-to-date with emerging or continuing digital trends is crucial …

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