It’s a Webinar-Weary World. Thanks, Pandemic.
“Webinar” is a word most of us are familiar with—and if you weren’t familiar before the pandemic, you probably are now. Webinars differ from online meetings, but the two are often confused, particularly since the pandemic made platforms such as Zoom, Teams, and GoToMeeting household names. As the world switched to working from home, and everything […]
Read More
B2B Retargeting: If You Don’t Do It, You Miss.
How many new deals fall through because no one followed up? If you’re running a B2B website, chances are it happens more than you think. B2B websites have a 70% or higher bounce rate, which means people visit and leave without going to other pages. And 97% of website visitors never come back. What if you knew how […]
Read More
What Are the Most Important Website Metrics to Track?
You already know that keeping track of your website visitors is important. However, not all metrics carry the same weight in terms of importance or even warrant paying attention to. For example, website conversions might not be as vital if you’re not an online retailer or if your clients generally don’t use a web form […]
Read More
Why Marketing to Interior Designers Is a Good Idea for Building Materials Businesses.
When it comes to digital marketing, understanding your target audience is key for crafting a great strategy that brings in tons of leads. However, many building materials companies forget that they have a key ally in their corner—interior designers. This key pairing is a good way to ensure your product is the first solution they […]
Read More
Feast or Famine: Minimizing Slow Periods in Sales with Digital Marketing
Every business has been there — that moment when work dries up after a period of heavy sales only a few weeks or months before. Known as feast or famine, this type of cycle can make it hard to pay your bills or handle payroll when the number of paying customers has dwindled. Unless you’re […]
Read More
Micro Moments: What They Are and Why They Matter in The Building Industry
When was the last time you personally hopped on Google to search for a particular item or service provider? If you’re like most people, it probably happened either today or within the last few days. But, what caused you to get there? Was there a specific incident or event that served as a catalyst for […]
Read More
The Complete Guide to Localization and Why You Need Individual Pages for Each Business Location
Does your company service multiple areas or have individual branches/dealers in various regions? If so, you might consider creating unique content for each location through separate pages on your website. By doing this, you can help improve your local search engine optimization (SEO) and give customers an opportunity to familiarize themselves with your neighborhood team. Likewise, […]
Read More
Your Customers Called: They Want Chatbots
If you’ve personally looked for anything on the internet or social media lately, there’s a good chance you’ve seen a chatbot. These little automated response messengers utilize artificial intelligence (AI) to communicate with visitors or provide customer service assistance and are an excellent way to meet your clientele’s needs. However, most people think about them […]
Read More
Marketing Manager or Digital Agency: Reasons to Consider Both
You already know that having a solid online presence is a critical ingredient necessary to grow your business. But, if you’re like a lot of executives, there’s little time in the day to run a company and keep up with all the tasks that go into running successful marketing campaigns. That’s where having a separate […]
Read More
Understanding B2B Buyer Personas
No matter your company size, there are always things you can do to improve the effectiveness of your digital marketing campaigns. Do you want one easy method? Define your ideal customers by using buyer personas. After all, if you know who you’re targeting with your strategies, you can craft a message that resonates with their […]
Read MoreCategories