Is There Video Beyond YouTube?

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When you’re hosting video, especially with monetization as your goal, Youtube is probably the first place that crosses your mind. However, there are certainly other video hosting websites that exist. In fact, there are certainly occasions where an alternative site may make more sense for a certain video or series of videos. If you’re looking […]

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Five Reasons to Rethink Your Call to Action

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You spend time or money getting the perfect webpage designed. Then, you write the perfect copy that is sure to captivate consumers and get them interested in your brand. You spend big bucks on ads or other methods to attract visitors to your site in the first place. However, there is one more thing that […]

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Speaking Creative: 6 Tips for Efficient Revisions

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  Guest Contributor: Matt Hillman, Creative Director If you’ve been a building products marketer for long, chances are you’ve worked with “creatives,” those writers and designers—and even developers and programmers—who make the marketing materials that help sell your products. And if you’ve worked with them, that means you’ve likely had to review work and provide […]

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5 Ways to Ensure You’re Using Your Creatives Effectively

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  Guest Contributor: Matt Hillman Creative Director There’s a misnomer that “creative types” are all sullen, unrealistic artists—or worse, that they don’t understand or care about the business. As a result, it’s all too easy to dismiss their potential contributions. A lot of the misperception around marketing creatives is actually founded in reality. Many writers […]

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See It To Believe It: The Persuasive Power Of The Infographic

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Guest Contributor: Matt Hillman Creative Director   Of all the types of content available today, nothing is forwarded more than the humble infographic—three times as often as any other content on social media. Distilling reams of information into lively, succinct, and easily digestible content, the infographic is the data snapshot we can’t seem to get […]

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Wireframing: Yes, You Can! (And Should)

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The Blueprint for Web Success   Guest Contributor: Bradley Williamson, Interactive Developer In putting together a new website or app, there are many business decisions to be made along the way. Sometimes businesses are tempted by change for the sake of change, adding in tech just because it’s cool, or a “modern” design just because […]

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Say It With a Whisper

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What the 2016 Color Forecast Means for Building Industry Marketers Guest Contributor: Stephanie Voss, Art Director My favorite bedtime story to read to my daughter is about a whispering rabbit who has to make a very quiet noise to wake up a bumblebee. Because bumblebees, of course, are small creatures that do not pay attention […]

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Colors That Will Guide the Building Products Industry in 2015

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The New Sherwin-Williams® 2015 Colormix Collection As building products marketers, it’s important to stay ahead of the latest trends in the industry. The Sherwin-Williams® Colormix 2015 Collection offers a variety of color palettes for designers and other pros to consider when determining what looks will sell best in the coming months. By researching trends in […]

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Plan Towards Innovation

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Create a New Future with Innovation-Focused Strategy As most marketers navigating the building supply channel know, strategy and innovation go hand in hand. I’ve discussed in past articles how creativity can play an important role in innovation, but often overlooked is the strategy that goes into actually implementing the changes necessary to make a creative […]

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