The Persuasive Power of the Infographic
Boost your content marketing with engaging infographics – the power of visual storytelling.
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Wireframing: Yes, You Can! (And Should)
Master web success with wireframes: Boost usability, save time, and create purposeful websites.
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Top Ways to Combine Offline with Online Marketing in 2023
We first started writing and talking with clients about online and offline integration in 2015, or so. It was slow going at first, but B2B companies can be trailblazers once they understand the benefits of a new trend or strategy. Today, we’re still advocates for the practice, as we know how effective the mixtures can […]
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Creative Marketing Strategies for a World of Automation
The name of the game is automation and with good reason. Automation is the Denzel Washington of digital marketing – the equalizer. If you can properly automate your marketing process, then you can scale into a higher level of outreach without the need for more people. You get a higher ROI with a cost-effective process […]
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The 5 Do’s and Don’ts of Logo Design
Your logo is an essential part of your company’s branding. It helps all other aspects of your marketing to be easily recognizable. It also ties all elements of your marketing plan together and creates a cohesive message for consumers. However, you only reap these benefits if your logo design is spot on. A bad logo design […]
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Close More B2B Sales With This Tried-And-True Type Of Video
When it comes to online content, business-to-business (B2B) buyers have recently begun to resemble consumers more and more when it comes to watching videos. In fact, 70 percent of prospective B2B customers rely on videos to inform their purchases, according to Google, and over 75% of companies surveyed by the Content Marketing Institute reported using […]
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4 Reasons You Should Ditch Your First Marketing Strategy
Many companies rely on improvisation and general ideas when first approaching a new marketing plan, and fail to formalize a roadmap to follow. If you have written out a specific marketing strategy, you’re off to a good start, in theory. However, the fact is that the first draft of that strategy probably isn’t going to […]
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Creative Marketing for Boring Industries
Creative marketing is a must for companies in all industries, including industries that you may not think need creativity. The truth of the matter is that everyone has increased choice in today’s marketplace. In order to get anyone’s attention, even in so-called “boring” industries, you need to make your business stand out. What is the […]
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Create a Unique Marketing Perspective in This Age of Digital Saturation
Traditional marketers have been dealing with saturation for decades. Every billboard, sign post, park bench and empty wall has been taken, it seems! Even if you can get a spot, you don’t know how many people are simply tuning it out. Although the digital world technically never runs out of space, it can become saturated […]
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Hi, I’m Marketing! Here’s What You Should Do With Me.
Hi! My name is Marketing. Many people think that I was born in 2018 with the proliferation of AI driven algorithms. I’m here to tell you that I have been around for much longer than the martech stack that you currently interpret me through. Don’t get me wrong – there’s nothing bad about communicating with […]
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