How to Use Emotion to Market Your Wares
Many advertisers make the mistake of marketing logically – even as they continue to make emotional purchases as a consumer! If your advertising program is not working, make sure that you are not making this fundamental mistake. There is far too much digital ink spilled on marketing techniques and tech without attention placed on the […]
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Why is Stories Helping Facebook Ad Revenue Rise?
Mobile ad revenue is Facebook’s bread and butter these days, according to recent statistics. Q1 ad revenues for the company reached $14.9 billion total, with 93% of that coming from ads in the mobile space. This represents a 30% rise in revenues year over year. Much of the rise in ad revenue for Facebook comes […]
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Knocking Down the Walls Between Sales and Marketing Once and for All
It is time to FORCE your sales and marketing teams to work together. No, you don’t have to do anything illegal. What you really need is a system that requires both legs of your outreach to align or die. There is no other alternative in account based marketing (ABM), and this is why a growing […]
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Marketing in 2019: Back to Basics
With all of the buzzwords and martech surrounding the marketing discipline these days, one can easily be led down a road of complexity that will quickly become frustrating and inefficient. Even if you have the greatest Martech stack known to man, it means nothing if you have to cycle through dozens of applications just to […]
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The Most Effective Methods Of Working With B2B Influencers
Between Facebook’s constant fiddling with their algorithms that affect how posts are viewed, and how complicated GDPR’s email marketing is, this has been a tricky time lately for marketers and makes finding new ways to reach target audiences even more essential. One of the most effective ways of connecting with new audiences is by getting […]
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8 Demand Generation Strategies for Success
One marketing discussion point that’s become a popular topic lately is “demand generation.” While the concept behind the term demand generation isn’t new, the term itself is, so you may have been confused hearing it being used in marketing podcasts or webinars lately. The definition of demand generation is, not surprisingly, the process of generating […]
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5 Emerging Marketing Channels for B2B in 2019
As you work on your marketing plan for 2019 with your team, it’s important to be aware of emerging marketing channels for B2B companies. Technology rapidly becomes more sophisticated, and depending on your industry and your target audience, staying on top of new channels may be the best way to beat your competition. B2B marketing […]
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A Short Primer – Marketing for E-Commerce
E-commerce is here, and it is still growing. Now that you have the best product or service that you can possibly make, it is time to learn how to market that product or service most efficiently to the audience that is most likely to buy from you. With all of the erudite articles on e-commerce, […]
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Convincing the C-Suite of Long-Term Marketing Plans
Working in the marketing department is a double edged sword. When things go well, you get the credit. When things go bad, your budget is the first one to get cut. It can also be difficult to convince decision makers from other departments about the validity of a long term marketing idea. People outside of […]
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Top 5 Ways to Save Your Marketing Spend This Year
With more marketing technology available than ever, and customers more attuned to indirect marketing techniques, there is no reason to increase your marketing spend in 2019. Here are the top five ways to save your marketing spend this year without losing any of your reach or branding viability. Automate, Automate, Automate If you have not […]
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