How Building Product Manufacturers Can Define Their Customers in 6 Steps

How Building Product Marketers can Define their Customers in 6 Steps

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Understanding Your Building Product Customer: A Data-Driven Approach As a seasoned professional in the realm of Building Product customer data, I’ve come to realize that one of the most challenging tasks in the building material manufacturer industry is defining the customer accurately. After all, you don’t want to be caught selling ice to Eskimos! To assist […]

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5 Types of PR Agencies Building products Execs Must Avoid

5 Types of PR Agencies Building Product Execs Must Avoid

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Avoid disastrous PR choices by knowing the 5 types of PR agencies to avoid.

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5 Emerging Marketing Channels for B2B

5 Emerging Marketing Channels for B2B in 2023

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Although technology advances rapidly, we are surprised that the emerging marketing channels of today aren’t drastically different from those we highlighted in 2019. (Well, that business-altering AI technology aside, but that’s for a post all its own.) It’s comforting to know that email, social media, traditional media, word of mouth and web (SEO and paid […]

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Influencer Marketing Ideas for Building Materials

Influencer Marketing Ideas for Building Materials

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If talk of influencer marketing brings to your mind MrBeast (Jimmy Donaldson), KSI (Olajide Olatunji), Alex Cooper, or The Chess Champs (the Botez Sisters), we applaud your current cultural awareness, but influencer marketing has value for the B2B industry, just as it does in the B2C world. “The key benefits of using influencers for B2B […]

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Content Marketing Strategies: Why Your Content May Not Get Traffic

Why Your Content May Not Get Traffic: Content Marketing Strategies

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After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? WHY IS IT NOT HAPPENING? Well, it can happen (and we’re […]

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the how and why of inclusive marketing

Inclusive Marketing Explained: The How and Why

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You’ve probably had several conversations in your workplace focused on diversity, equity and inclusion (and maybe belonging). Despite decades of intentional efforts by companies and organizations to hire and promote based on diversity, within the past few years, DEI has taken center stage again, filtering throughout departments, including marketing. Part of the focus comes out […]

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5 reasons to add podcasts to your marketing mix

5 Reasons to Add Podcasts to Your Marketing Mix

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It may feel as though your marketing options are ever-expanding, which forces you to know and evaluate every new social platform and digital option available to see if it fits with your marketing goals, specifically if it reaches your customer or prospects well.  Multiple types of content demand your attention, including blog posts, webinars, e-books, […]

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5 must read books to boost your b2b brand voice

5 Must-Read Books To Boost Your B2B Brand Voice – 2023 Edition

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Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. We won’t recommend classics, such as 1841’s […]

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virtual lifestyles are creating demand for smart homes

Build Better: A Look Into How People’s Virtual Lifestyles Are Creating Demand for Smart Homes

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It is no secret that we’re all more connected than ever before. What might once have seemed like something straight out of a space-themed cartoon about a family named Jetson is now becoming our reality—which is actually quite exciting, if you think about it. Even before the COVID-19 pandemic, the trend towards better connectivity for […]

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product marketing collateral for dealers

Manufacture Success: Product Marketing Collateral for Dealers

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As a building materials manufacturer, you know that your success hinges on how well your dealers work to get people to buy your product. In a perfect world, you would just ship them items, and they would be ready to sell them directly to the consumer without any additional assistance from your company. But this […]

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