Effective Marketing Content: What Is Emotional Marketing?

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As a B2B marketer, you’ve no doubt heard about the need to use emotional marketing to connect with your target audience. Emotional involves telling a story about your brand that will connect with your target in a personal, human way. Because consumers tend to make purchasing decisions based not on logic, but on feelings, emotional […]

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What is Inclusive Marketing?

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The global market is becoming a more diverse place, one that is inclusive of more cultures as it matures. Inclusive marketing is content creation that reflects this new, global marketplace. Inclusive marketing balances its output based not only on the message in the marketing, but also with the voices that are relaying that message. There is a responsibility that inclusive […]

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Merging Influencer-Driven and Emotional Marketing To Boost Your Marketing Campaign

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Our success as B2B marketers is based on using emotional marketing to focus on our customer’s and potential client’s preferences and needs to capitalize on our brand, product, and market. While emotional marketing is a powerful tool, it needs to be merged with other marketing channels and tactics to be successful. With the emergence of […]

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How Will the Huawei Ban Affect US Marketing?

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In America, Huawei does not have quite the same ring to it as Samsung or Apple. It is, however, the number two phone manufacturer in the world, right behind Samsung (and ahead of Apple). This ranking is in serious jeopardy because of a recent ban imposed by the Trump administration on the Chinese manufacturer. In response to […]

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Get Your Organic Traffic Soaring By Performing a Marketing Content Audit

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Do you know how well each piece of content and page on your website is performing? While it may take time, dedication, patience, and a bite out of your budget to conduct a thorough B2B content audit that provides deep, relevant information, it is essential to help you make decisions about your future content marketing […]

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Marketing for the Long Run: How To Avoid Campaign Burnout

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Research on long-term athletic performance has determined that daily workouts typically bring better results than sporadic, higher-intensity training for weight loss, cardiovascular health, and minimizing injuries. People who are consistent with their exercise routines are less likely than “weekend warriors” to end up in an emergency room on Sunday night, too. Are You A Marketing […]

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Creating More Effective Cold Email Campaigns

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While many approaches to generating appointments or making new connections with your customers (or future customers) have changed over the years, the cold email is still an effective way to reach your target audience. Here are a few cold call email tips to help you create a marketing strategy to scale your campaign and boost […]

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How to Use Emotion to Market Your Wares

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Many advertisers make the mistake of marketing logically – even as they continue to make emotional purchases as a consumer! If your advertising program is not working, make sure that you are not making this fundamental mistake. There is far too much digital ink spilled on marketing techniques and tech without attention placed on the […]

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Why is Stories Helping Facebook Ad Revenue Rise?

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Mobile ad revenue is Facebook’s bread and butter these days, according to recent statistics. Q1 ad revenues for the company reached $14.9 billion total, with 93% of that coming from ads in the mobile space. This represents a 30% rise in revenues year over year. Much of the rise in ad revenue for Facebook comes […]

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