The Customer Journey The Future of B2B Marketing

The Customer Journey: The Future of B2B Marketing?

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In the world of B2B marketing, where relationships and decision-making processes are intricate, the concept of the customer journey has gained prominence. This journey is no longer linear but a dynamic process influenced by various factors, including digital transformation, data analytics, and evolving consumer preferences. Defining the Customer Journey The customer journey in B2B marketing […]

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How Building Product Manufacturers Can Define Their Customers in 6 Steps

How Building Product Marketers can Define their Customers in 6 Steps

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Understanding Your Building Product Customer: A Data-Driven Approach As a seasoned professional in the realm of Building Product customer data, I’ve come to realize that one of the most challenging tasks in the building material manufacturer industry is defining the customer accurately. After all, you don’t want to be caught selling ice to Eskimos! To assist […]

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5 Types of PR Agencies Building products Execs Must Avoid

5 Types of PR Agencies Building Product Execs Must Avoid

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Avoid disastrous PR choices by knowing the 5 types of PR agencies to avoid.

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5 Emerging Marketing Channels for B2B

5 Emerging Marketing Channels for B2B in 2023

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Although technology advances rapidly, we are surprised that the emerging marketing channels of today aren’t drastically different from those we highlighted in 2019. (Well, that business-altering AI technology aside, but that’s for a post all its own.) It’s comforting to know that email, social media, traditional media, word of mouth and web (SEO and paid […]

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Influencer Marketing Ideas for Building Materials

Influencer Marketing Ideas for Building Materials

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If talk of influencer marketing brings to your mind MrBeast (Jimmy Donaldson), KSI (Olajide Olatunji), Alex Cooper, or The Chess Champs (the Botez Sisters), we applaud your current cultural awareness, but influencer marketing has value for the B2B industry, just as it does in the B2C world. “The key benefits of using influencers for B2B […]

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Content Marketing Strategies: Why Your Content May Not Get Traffic

Why Your Content May Not Get Traffic: Content Marketing Strategies

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After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? WHY IS IT NOT HAPPENING? Well, it can happen (and we’re […]

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the how and why of inclusive marketing

Inclusive Marketing Explained: The How and Why

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You’ve probably had several conversations in your workplace focused on diversity, equity and inclusion (and maybe belonging). Despite decades of intentional efforts by companies and organizations to hire and promote based on diversity, within the past few years, DEI has taken center stage again, filtering throughout departments, including marketing. Part of the focus comes out […]

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5 reasons to add podcasts to your marketing mix

5 Reasons to Add Podcasts to Your Marketing Mix

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It may feel as though your marketing options are ever-expanding, which forces you to know and evaluate every new social platform and digital option available to see if it fits with your marketing goals, specifically if it reaches your customer or prospects well.  Multiple types of content demand your attention, including blog posts, webinars, e-books, […]

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5 must read books to boost your b2b brand voice

5 Must-Read Books To Boost Your B2B Brand Voice – 2023 Edition

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Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. We won’t recommend classics, such as 1841’s […]

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4 Ways to Revamp Your Marketing Strategy

4 Ways to Revamp Your Marketing Strategy and Increase Sales

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You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. The trouble lies in thinking only tactically, instead of strategically. OK, that sounds easy, but […]

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