5 Digital Marketing Innovations and Trends for 2019

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Marketing has come a long way since newspaper and television advertising only days. Shoppers are searching for products and services more and more on the internet, and some search exclusively on mobile devices. In fact, it’s hard to keep up with the changes and innovation in technology because it changes so quickly. But the truth […]

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5 Must-Read Books To Boost Your B2B Brand Voice

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While many aspects of marketing have changed little over the years from a theoretical or fundamental perspective when it comes to execution tactics, marketing campaigns, and digital marketing strategies, much has and continues to change at seemingly breakneck speed. Keeping up-to-date with the best marketing resources will help you get your head around the ever-changing […]

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The best marketing techniques you’re not taking advantage of yet

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You’re probably careful as a business owner to never leave money on the table. Did you know, though, that this same concept can also apply to other areas of your company such as the way you market it? Failing to use every opportunity to market it successfully means that your competitors can snap up those […]

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How to Know When It’s Time to Revamp Your Marketing Strategy

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Your marketing strategy isn’t a set-it-and-forget-it concept. Because the marketing and sales landscape changes so quickly, it’s important to constantly reassess your strategy to learn what’s working and what needs to be tweaked or cut out altogether. It’s easy get caught up in the daily tasks that a business requires, but it’s also important to […]

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Intentional Social Media Targeting Can Improve Your Reputation and Your Bottom Line

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Running a business is hard, regardless of what type of business you run. Not only do you have to create or otherwise acquire your product or service,  but you also need to make sure that the right people know about it.  Chances are, you have already been told you need to be on Facebook, Twitter, […]

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4 Reasons You Should Ditch Your First Marketing Strategy

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Many companies rely on improvisation and general ideas when first approaching a new marketing plan, and fail to formalize a roadmap to follow. If you have written out a specific marketing strategy, you’re off to a good start, in theory. However, the fact is that the first draft of that strategy probably isn’t going to […]

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Effective Marketing Content: What Is Emotional Marketing?

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As a B2B marketer, you’ve no doubt heard about the need to use emotional marketing to connect with your target audience. Emotional involves telling a story about your brand that will connect with your target in a personal, human way. Because consumers tend to make purchasing decisions based not on logic, but on feelings, emotional […]

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What is Inclusive Marketing?

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The global market is becoming a more diverse place, one that is inclusive of more cultures as it matures. Inclusive marketing is content creation that reflects this new, global marketplace. Inclusive marketing balances its output based not only on the message in the marketing, but also with the voices that are relaying that message. There is a responsibility that inclusive […]

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Merging Influencer-Driven and Emotional Marketing To Boost Your Marketing Campaign

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Our success as B2B marketers is based on using emotional marketing to focus on our customer’s and potential client’s preferences and needs to capitalize on our brand, product, and market. While emotional marketing is a powerful tool, it needs to be merged with other marketing channels and tactics to be successful. With the emergence of […]

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How Will the Huawei Ban Affect US Marketing?

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In America, Huawei does not have quite the same ring to it as Samsung or Apple. It is, however, the number two phone manufacturer in the world, right behind Samsung (and ahead of Apple). This ranking is in serious jeopardy because of a recent ban imposed by the Trump administration on the Chinese manufacturer. In response to […]

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