Content Recycling—Why You Should Be Doing It
Unlock ROI potential with content repurposing. From blogs to buyer personas, learn strategic ways to maximize marketing impact.
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Don’t Let Your Company Make These Content Marketing Mistakes!
Unlock successful content marketing! Avoid these common mistakes and boost engagement today!
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How to Create Content Marketing That’s Less Self Serving
Learn about effective content marketing & buyer personas. Drive revenue, engage customers, & create awareness!
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The Customer Journey: The Future of B2B Marketing?
In the world of B2B marketing, where relationships and decision-making processes are intricate, the concept of the customer journey has gained prominence. This journey is no longer linear but a dynamic process influenced by various factors, including digital transformation, data analytics, and evolving consumer preferences. Defining the Customer Journey The customer journey in B2B marketing […]
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How Building Product Marketers can Define their Customers in 6 Steps
Understanding Your Building Product Customer: A Data-Driven Approach As a seasoned professional in the realm of Building Product customer data, I’ve come to realize that one of the most challenging tasks in the building material manufacturer industry is defining the customer accurately. After all, you don’t want to be caught selling ice to Eskimos! To assist […]
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5 Types of PR Agencies Building Product Execs Must Avoid
Avoid disastrous PR choices by knowing the 5 types of PR agencies to avoid.
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5 Emerging Marketing Channels for B2B in 2023
Although technology advances rapidly, we are surprised that the emerging marketing channels of today aren’t drastically different from those we highlighted in 2019. (Well, that business-altering AI technology aside, but that’s for a post all its own.) It’s comforting to know that email, social media, traditional media, word of mouth and web (SEO and paid […]
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Influencer Marketing Ideas for Building Materials
If talk of influencer marketing brings to your mind MrBeast (Jimmy Donaldson), KSI (Olajide Olatunji), Alex Cooper, or The Chess Champs (the Botez Sisters), we applaud your current cultural awareness, but influencer marketing has value for the B2B industry, just as it does in the B2C world. “The key benefits of using influencers for B2B […]
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Why Your Content May Not Get Traffic: Content Marketing Strategies
After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? WHY IS IT NOT HAPPENING? Well, it can happen (and we’re […]
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Inclusive Marketing Explained: The How and Why
You’ve probably had several conversations in your workplace focused on diversity, equity and inclusion (and maybe belonging). Despite decades of intentional efforts by companies and organizations to hire and promote based on diversity, within the past few years, DEI has taken center stage again, filtering throughout departments, including marketing. Part of the focus comes out […]
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