How Building Product Marketers can Define their Customers in 6 Steps

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Building Product manufacturers must understand their customer to define their data.  Being involved with Building Product customer data for most of my career, I have found that a universal struggle is defining the customer in the business-to-business (B2B) environment.  Don’t end up selling ice to Eskimos! Here are 5 steps to help define your customer […]

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5 Types of PR Agencies Building Product Execs Must Avoid

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What to Avoid When Searching a Good Public Relations Firm. When it comes to leading your company’s marketing efforts, there’s a lot to handle and when your inbox is filling up and your desk is covered in to-do lists, it’s easy to hand off your responsibilities to your staff or an agency. But when it […]

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