Building Product Manufacturers Evaluate Tradeshow Benefits

, , ,

Tradeshow strategy is an important and costly element of the marketing mix. Are massive industry tradeshows running out of steam across all industries?  Does the cost for manufacturers to exhibit in national tradeshows outweigh the benefits?  Is it unrealistic for customers or prospects to travel across the United States for national shows due to cost?  […]

Read More

How Building Product Marketers can Define their Customers in 6 Steps

, ,

Building Product manufacturers must understand their customer to define their data.  Being involved with Building Product customer data for most of my career, I have found that a universal struggle is defining the customer in the business-to-business (B2B) environment.  Don’t end up selling ice to Eskimos! Here are 5 steps to help define your customer […]

Read More

5 Types of PR Agencies Building Product Execs Must Avoid


What to Avoid When Searching a Good Public Relations Firm. When it comes to leading your company’s marketing efforts, there’s a lot to handle and when your inbox is filling up and your desk is covered in to-do lists, it’s easy to hand off your responsibilities to your staff or an agency. But when it […]

Read More
Scroll to Top