Channel Marketing

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Feast or Famine: Minimizing Slow Periods in Sales with Digital Marketing

Every business has been there — that moment when work dries up after a period of heavy sales only a few weeks or months before. Known as feast or famine, this type of cycle can make it hard to pay your bills or handle payroll when the number of paying customers has dwindled. Unless you’re …

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Top 10 Considerations When Writing Blogs for a Construction Company

Looking to increase organic traffic to your construction company website? To do this, you’ll need consistent web content to boost your search rankings and improve overall optimization. An amazing way to make it happen is by posting on a weekly or bi-weekly basis to a company blog. While that might seem like a lot of …

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Your Complete Guide to Marketing a Commercial Construction Company Online

Marketing your commercial construction company online doesn’t have to be difficult. However, it does require having a multi-faceted approach to both your website, social media profiles and the content that you post there. If you’re like most businesses, you probably don’t even know where to start with the process other than knowing you need a …

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Understanding the Benefits of Successful Retargeting Campaigns

Online ad retargeting has quickly become an important inbound marketing strategy. Though retargeting sounds complicated, it is actually fairly simple. This is a somewhat covert means of connecting with prospective clients without investing an egregious sum of money in traditional advertisements. Let’s take a look at what retargeting is really all about. The Inside Scoop on Retargeting Retargeting …

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Top 5 Demand Generation Marketing Strategies for 2020

As we head into 2020, it’s clear that online marketing strategies will be even more important. These include smart demand generation marketing strategies for B2B businesses. In fact, B2B companies have big opportunities to improve their demand generation this year. Here are the top 5 demand generation strategies for 2020. 1. Increasing Digital Ad Spending …

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Why It Matters To Add Meaning To Your Marketing

American Psychological Association research reveals that when work is meaningful, workers are motivated, engaged and happy with their jobs. Meaning and purpose elevates our days and makes mundane tasks special. When we have a “why” behind what we do, the work is easier—and often more successful. The same is true with marketing. So many companies today focus …

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4 Innovative B2B Construction Marketing Strategies

The construction industry continues to grow day to day, but often it doesn’t feel like the field is expanding because there are also constantly new players in the form of other contracting companies to compete with. When your day is probably filled with lots of paperwork, legal proceedings, managing a team, purchasing raw materials and …

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Four Construction Trends You Need To Keep Watching

As 2019 winds down, the construction industry continues to be in transition, as construction-related businesses and contractors keep transforming their operations by integrating new technologies, ideas, and opportunities. While the economic landscape remains a bit fuzzy, it is clear that heading into 2020 with no shortage of work, contractors will continue to see plenty of …

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