The construction industry continues to grow day to day, but often it doesn’t feel like the field is expanding because there are also constantly new players in the form of other contracting companies to compete with. When your day is probably filled with lots of paperwork, legal proceedings, managing a team, purchasing raw materials and …
4 Innovative B2B Construction Marketing Strategies Read More
As 2019 winds down, the construction industry continues to be in transition, as construction-related businesses and contractors keep transforming their operations by integrating new technologies, ideas, and opportunities. While the economic landscape remains a bit fuzzy, it is clear that heading into 2020 with no shortage of work, contractors will continue to see plenty of …
Four Construction Trends You Need To Keep Watching Read More
In our increasingly competitive and technology-reliant environment, many successful companies are touting artificial intelligence (AI) resources as crucial tools necessary to compete in today’s market. In fact, according to a 2019 Gartner survey, over the last four years, AI usage rose 270 percent, and in the last year alone, AI use tripled. With 83 percent …
As a marketer, building a new brand for your company is one of the most important things you can do to help your business grow. A successful new branding campaign will allow you to differentiate your company from other industry competitors by presenting a unique image, a voice that is memorable, and a specific identity that will …
The numbers of new media channels, platforms, and devices consumers listen to or interact with means they have greater access to creative brand stories, and as a marketer, you need more ways to convey your brand’s vision, identity, and message. Today’s consumers are flooded with advertisements daily, but better equipped and better educated to be …
Effective Marketing Content: What Is Emotional Marketing? Read More
When considering your budget for demand generation each year, it’s important to take a look to see which activities are giving you the best ROI. Results can vary from activity to activity, but if you determine which activities perform the best, you can scale those going forward. Here is a list of demand generation tactics …
5 Scalable Demand Generation Activities that Drive Results Read More
One of the advantages of digital marketing is that it is relatively easy to scale campaigns that are effective. However, if you have a small- to medium-sized business, you may not have a lot of money in your budget for marketing. Inbound marketing gives you opportunities to market effectively without spending a bundle. Here are …
B2B Digital Marketing Tactics to Scale in Your Campaign Read More
Lead generation is a crucial element of business, and has been since time in memoriam. Most sales and marketing reps can explain the basics of how lead generation works. They might even understand the concept of a marketing funnel. While demand generation is also a marketing strategy, many people don’t understand what the term means. …
An essential component of modern marketing analysis is the ability to shorten the sales cycle without having to put in an overload of upfront resources. With a shorter cycle in place, a company has much more time to create good leads for itself. Over time, this means better revenues and the opportunity to grow the …
Does Shortening the Customer Journey Mean More Sales? Read More
It’s difficult to balance new media such as digital and social with traditional media such as TV, radio and print. While it’s easy to grab on the next “shiny” idea, doing so may not improve your revenues and profits. One method of doing so is using public relations. “Public relations (PR) is work that helps …
Balancing Public Relations in the Age of New Media Read More
