4 Ways to Revamp Your Marketing Strategy and Increase Sales
You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. The trouble lies in thinking only tactically, instead of strategically. OK, that sounds easy, but […]
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5 Ways to Boost and Improve Public Relations
The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option. […]
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Key Elements to a Successful Building-Products Marketing Plan
As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. After all, for many, their expertise is in the building industry, not in marketing strategy. […]
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5 Tips for Smart Marketing on Smartphones
A few years ago, we wrote about the ballooning trend of customers using mobile devices, such as smartphones and tablets. Mobile devices were surpassing computers in sales, connecting customers and prospects to businesses, and helping salespeople close deals. As people increasingly used their mobile devices for information on the go, the small screen proved itself […]
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Tips on Outlets to Contact for Your Public Relations Strategies
For your public relations strategies to be successful, you need to have a list of media outlets you contact every time you want to get content out there. Ideally, you won’t just have a list of outlets, but of people with whom you’ve built a trusting relationship. You are trusted to deliver newsworthy and accurate […]
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4 Innovative B2B Construction Marketing Strategies
The construction industry continues to grow, but you may feel as though it’s shrinking, as new competitors are part of the growth and additional construction companies may be squeezing in on your business or company. Your day is probably filled with paperwork, team management, legal proceedings, raw materials and parts purchasing, and budget balancing, so […]
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7 Steps to a Construction Blog That Builds Your Business
Increasing organic traffic to your construction company website can seem challenging. You’ve heard you need consistent web content to boost your search rankings and improve overall optimization. But why and how? Businesses drive traffic to their website with blog content. They also are more visible in their industry and often achieve more in sales and […]
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The Ideal Trade Show Checklist & Timeline
It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button. Along with the themes and the push […]
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What is Guerrilla Marketing? 6 Examples to Inspire Your Brand
You’d be forgiven if you thought the digital marketing vs. traditional marketing debate was something new to the 21st Century. These days, everyone has an opinion, each louder than the last. But long before people were shaking up the traditional advertising with digital marketing like high ROI content marketing, innovators were trying to re-write the scripts of traditional marketers […]
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Build Better: A Look Into How People’s Virtual Lifestyles Are Creating Demand for Smart Homes
It is no secret that we’re all more connected than ever before. What might once have seemed like something straight out of a space-themed cartoon about a family named Jetson is now becoming our reality—which is actually quite exciting, if you think about it. Even before the COVID-19 pandemic, the trend towards better connectivity for […]
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