Are 20% of Building Product Customers Getting Left Behind?
A recent Pew Study shows 1 in 5 adults don’t use the Internet. 20% of U.S. adults think the Internet isn’t relevant for them, the majority of whom are retirees. For anyone with an aging parent, it probably isn’t all that surprising. Those raised to search through phone books to find businesses, who eagerly await […]
Read MoreMonitoring Your Competitors in the Building Products Industry – Great Quotes Series
“The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” – Henry Ford This is the first in an ongoing series of posts using great quotes and applying them to the building products industry. We hope you enjoy the series! […]
Read MoreBlog Recommendations for Building Product Marketers
Innovation Blogs Help Building Product CMOs Innovate. As a marketer and someone that likes to follow innovation and new tech gadgets, I’m always on the lookout for the next big thing – or for those in the know. I came across this article, Top 40 Innovation Bloggers of 2011 and I had to share. Innovation […]
Read MoreBoosting Building Product Sales Performance
Improve sales by efficiency though instant web conferencing. It is a difficult time for every salesperson, but there may not be a tougher industry for sales than the building product industry. It is a perfect storm: an economic downturn and tighter constraints in the banking industry have slowed new home starts to a crawl, placing […]
Read MoreIBM CMO Study Provides Insight into Building Products Industry
While most CMOs feel under-prepared, there are 3 key areas of improvement that can help them prepare for the future. IBM recently conducted a study of CMOs from all over the world, in many different industries to figure out how they feel about today’s market and what their outlook is for the future. The findings […]
Read MoreTurns Out Building-Product Sales Really Are A Laughing Matter
Using comedy to sell can be good for business. And as experience has shown, good presentations can lead to good business. That’s why the manager of the New York Comedy Club consults with companies looking to improve their technique. April Joyner, in a recent article written for Inc. magazine, Why Learning to Tell Jokes is […]
Read MoreMotivating Employees in the Building Products Industry
Ensuring that your employees are motivated and providing their best work is essential in any company. Having motivated employees can make all the difference in your company, but motivating employees can be a difficult and complicated task. Motivation has been at the forefront of behavioral studies for years, but in Daniel Pink’s new book, Drive: […]
Read MoreNew Building Product Industry Report Points To A Flat 2012
How You Can Make Big Changes Despite Small Changes Ahead So what should building products marketers do during 2012 to weather the flat forecast? Spend! And BusinessWeek agrees. Research from the 1981–82 recession showed that companies that increased advertising during the downturn saw a 250% increase in sales just a few years later. It appears […]
Read MoreEmployee engagement and the building products industry
Creating a high-performance work environment impacts the bottom line and makes good business sense. It seems safe to assume that all of us over the last few years have had to make tough personnel decisions. Layoffs, facility closings, pay-cuts, frozen bonuses, and no annual salary increases have been a reality as we shifted our expenses […]
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