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Best Practices for Accelerating Marketing Talent Acquisition

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Getting the right people on your marketing team is a full-time job these days. The best and brightest are moving into top positions at blue chip companies quickly. The rest of the crème de la crème are choosing the independent route, creating their own digital marketing agencies and jacking up their prices while reducing their […]

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Why is Stories Helping Facebook Ad Revenue Rise?

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Mobile ad revenue is Facebook’s bread and butter these days, according to recent statistics. Q1 ad revenues for the company reached $14.9 billion total, with 93% of that coming from ads in the mobile space. This represents a 30% rise in revenues year over year. Much of the rise in ad revenue for Facebook comes […]

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Convincing the C-Suite of Long-Term Marketing Plans

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Working in the marketing department is a double edged sword. When things go well, you get the credit. When things go bad, your budget is the first one to get cut. It can also be difficult to convince decision makers from other departments about the validity of a long term marketing idea. People outside of […]

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Is A Marketing Degree Worth It?

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The undergraduate degree has undergone a great deal of scrutiny in recent years. Many job experts believe that most degrees that come from traditional liberal arts schools are too generic. Employers are looking for day one skills, and universities/colleges are teaching abstractions that only apply well if they are continued into a Master’s degree or […]

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Four Business Trends That Will Dominate 2019

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Business and technology are an interwoven and reinforcing phenomena, so it’s not surprising that many of the newest business trends involve tech advances. They have an increasingly important impact on how B2B organizations pursue long-term goals and perform their daily tasks. New technology is speeding business growth, and analysis shows it will continue to well […]

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4 Marketing Ideas that You Should Use Daily

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Marketing your business isn’t something that you can simply set and then forget. For the greatest success rate, there are a number of things that you can be doing on a daily basis to advance your business’ presence within your industry. 1. Tap Into Your Existing Customer Base It’s true that drumming up new business […]

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Should You Base Your New Marketing Hires on Marketing Degrees?

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Let’s face it – the BS degree doesn’t quite hold the weight that it used to. The generic programs that most liberal arts schools create do not prepare students to be day one value creators. Employers are no longer taking on the pressure of training new employees – they now outsource into the global market […]

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Creating a Better B2B Sales Team

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  There are plenty of new technologies to employ within your current marketing infrastructure. What good are they without a great sales team? This is especially true of the B2B marketplace – no one cares about your beautiful networks if you can’t tell people what your company is about. You need a better sales team than […]

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Having Trouble Expanding Outside of Your Locale? Here's What to Do

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  Having relatively easy access to the global audience is a terrible temptation. Many companies try to expand before they are ready or expand too quickly. However, there is simply too much business outside of the local area to ignore. Here are some tips to safely expand beyond your local reach, using technology and your […]

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3 PR Trends You Need to Adopt in 2018

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  With the holiday season in full swing, it might not seem like you have enough time to add one thing to your to-do list. It’s not too early to start thinking about your public relations strategy for 2018. Devoting some time to it now can help your company get off on the right foot […]

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