Measuring B2B Customer Experience
Most shoppers are becoming used to personalization when they shop. While personalization is present more often in the B2C market, B2B companies are beginning to adopt personalization because customers like it. B2B buyers want to add the same personalization to their B2B shopping experience. Other online trends are also becoming part of B2B marketing including […]
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4 Components of a Successful Public Relations Plan
As a small business, you might not have a dedicated public relations department. Maybe you have a part-time employee who handles the occasional issue that arises. Perhaps you outsource your public relations firm on an as-needed basis to guide you when necessary. Creating a Successful Public Relations Plan Regardless of your approach to public relations, […]
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What You Need to Know About Communicating During a Crisis
The best time to develop a communication plan that is used during a crisis is to create it before such an incident materializes. Doing so should be right up there with funding your business, creating its mission statement and hiring the talent needed to reach its goals. It’s Never Too Late Even if your business […]
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Four Construction Trends You Need To Keep Watching
As 2019 winds down, the construction industry continues to be in transition, as construction-related businesses and contractors keep transforming their operations by integrating new technologies, ideas, and opportunities. While the economic landscape remains a bit fuzzy, it is clear that heading into 2020 with no shortage of work, contractors will continue to see plenty of […]
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Three Steps To Starting An Online Business
Opening an online B2B site is ultimately very similar to starting a company that has a physical storefront. However, one big difference is that doing business over the internet can help you reach customers that would likely never visit your physical location. Don’t underestimate the power a functional website wields in getting your product or […]
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Three Things Your New Business Can Learn From Other Small Businesses
When it comes to trying to take it to the next level, smaller companies and startups often turn to the success stories and failures of bigger brands as a template for their own success. While smaller B2Bs can, no doubt, learn a thing or two from the big dogs, they can also learn from their […]
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Keeping Your Gen-X Employees
The slow but steady upturn in the economy lately should be good news for many industries and organizations. However, many employers have yet to recognize that there may be some clouds hiding behind the sunny forecast – they haven’t yet realized they are at risk of losing one of their most valuable assets – employees they have […]
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4 Ways Digital Marketing Helps You Maintain and Grow Your Business
Businesses vary in many ways, but they all need to let their customers know what is going on and provide information about their various products and services. They all face competition in various ways, and if you let go of that knowledge, you risk stagnating your business’s growth. That’s why it is necessary to embrace […]
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Demand Gen vs. Lead Gen: Can You Do Both?
Lead generation is a crucial element of business, and has been since time in memoriam. Most sales and marketing reps can explain the basics of how lead generation works. They might even understand the concept of a marketing funnel. While demand generation is also a marketing strategy, many people don’t understand what the term means. […]
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Best Practices for Accelerating Marketing Talent Acquisition
Getting the right people on your marketing team is a full-time job these days. The best and brightest are moving into top positions at blue chip companies quickly. The rest of the crème de la crème are choosing the independent route, creating their own digital marketing agencies and jacking up their prices while reducing their […]
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