image of blurred people moving quick at a trade show

Are You Ready? Planning for In-Person Trade Shows and Events in 2022

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After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. To say that this news is exciting would be an absolute understatement. Our ER Marketing team has missed seeing all of you — and we know you’ve missed being […]

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Feast or Famine: Minimizing Slow Periods in Sales with Digital Marketing

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Every business has been there — that moment when work dries up after a period of heavy sales only a few weeks or months before. Known as feast or famine, this type of cycle can make it hard to pay your bills or handle payroll when the number of paying customers has dwindled. Unless you’re […]

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The Complete Guide to Localization and Why You Need Individual Pages for Each Business Location

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Does your company service multiple areas or have individual branches/dealers in various regions? If so, you might consider creating unique content for each location through separate pages on your website. By doing this, you can help improve your local search engine optimization (SEO) and give customers an opportunity to familiarize themselves with your neighborhood team. Likewise, […]

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Marketing Manager or Digital Agency: Reasons to Consider Both

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You already know that having a solid online presence is a critical ingredient necessary to grow your business. But, if you’re like a lot of executives, there’s little time in the day to run a company and keep up with all the tasks that go into running successful marketing campaigns. That’s where having a separate […]

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Whipping up Sweet Success With the B2B Marketing Mix

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If you’ve ever taken a college marketing class, then you already know the marketing mix plays a pretty big role in overall advertising strategy. Originally coined by Harvard professor Neil H. Borden in the 1950s, the term generally refers to the various areas of a marketing strategy that brands need to pay most attention to. […]

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The Merits of Email Marketing Automation for Building Material Manufacturers

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Can you imagine typing out lengthy emails to each and every person who joins your company’s mailing list?  It is hard to believe this is exactly what some businesses did prior to the rise of email marketing automation.  Email automation for building manufacturers is making it that much easier to connect with both current and […]

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Two men in protective helmets and waistcoats discussing construction plan while standing under ceiling of unfinished building

Your Complete Guide to Marketing a Commercial Construction Company Online

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Marketing your commercial construction company online doesn’t have to be difficult. However, it does require having a multi-faceted approach to both your website, social media profiles and the content that you post there. If you’re like most businesses, you probably don’t even know where to start with the process other than knowing you need a […]

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Who Are You, as a Brand? Do You Know?

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When you hire new team members for your B2B company, you need to know who they are, what their strengths and weaknesses are, how well they’ll work with other team members, and how well they’re going to work for your organization. You never think of bringing on a new team member without knowing anything about them, […]

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Overcoming the Ripple Effects of Cybercrime on Your B2B Company

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Cybercrime is a growing threat that is having a huge impact on how people use the internet. It is changing the way consumers do business, causing massive security concerns and issues for B2B companies operating online. From cell phones to iPads, tablets to laptops, not to mention the PC, with so many of us connecting […]

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Strengthening Your Business Through Charitable Action

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Businesses of all sizes provide important goods and services to their customers, but it is important not to put all your energy on just your particular product or service. Your image matters too. That’s why it is important to look beyond what your customers can do for you, but also consider the impact your business […]

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