Business

Four Construction Trends You Need To Keep Watching

As 2019 winds down, the construction industry continues to be in transition, as construction-related businesses and contractors keep transforming their operations by integrating new technologies, ideas, and opportunities. While the economic landscape remains a bit fuzzy, it is clear that heading into 2020 with no shortage of work, contractors will continue to see plenty of …

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Three Steps To Starting An Online Business

Opening an online B2B site is ultimately very similar to starting a company that has a physical storefront. However, one big difference is that doing business over the internet can help you reach customers that would likely never visit your physical location. Don’t underestimate the power a functional website wields in getting your product or …

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4 Ways Digital Marketing Helps You Maintain and Grow Your Business

Businesses vary in many ways, but they all need to let their customers know what is going on and provide information about their various products and services. They all face competition in various ways, and if you let go of that knowledge, you risk stagnating your business’s growth. That’s why it is necessary to embrace …

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Demand Gen vs. Lead Gen: Can You Do Both?

Lead generation is a crucial element of business, and has been since time in memoriam. Most sales and marketing reps can explain the basics of how lead generation works. They might even understand the concept of a marketing funnel. While demand generation is also a marketing strategy, many people don’t understand what the term means. …

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Best Practices for Accelerating Marketing Talent Acquisition

Getting the right people on your marketing team is a full-time job these days. The best and brightest are moving into top positions at blue chip companies quickly. The rest of the crème de la crème are choosing the independent route, creating their own digital marketing agencies and jacking up their prices while reducing their …

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Why is Stories Helping Facebook Ad Revenue Rise?

Mobile ad revenue is Facebook’s bread and butter these days, according to recent statistics. Q1 ad revenues for the company reached $14.9 billion total, with 93% of that coming from ads in the mobile space. This represents a 30% rise in revenues year over year. Much of the rise in ad revenue for Facebook comes …

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