If you’ve ever taken a college marketing class, then you already know the marketing mix plays a pretty big role in overall advertising strategy. Originally coined by Harvard professor Neil H. Borden in the 1950s, the term generally refers to the various areas of a marketing strategy that brands need to pay most attention to. …
Whipping up Sweet Success With the B2B Marketing Mix Read More
Can you imagine typing out lengthy emails to each and every person who joins your company’s mailing list? It is hard to believe this is exactly what some businesses did prior to the rise of email marketing automation. Email automation for building manufacturers is making it that much easier to connect with both current and …
The Merits of Email Marketing Automation for Building Material Manufacturers Read More
Marketing your commercial construction company online doesn’t have to be difficult. However, it does require having a multi-faceted approach to both your website, social media profiles and the content that you post there. If you’re like most businesses, you probably don’t even know where to start with the process other than knowing you need a …
Your Complete Guide to Marketing a Commercial Construction Company Online Read More
We’ve all been there. You’re trying to make a sale, but you can’t seem to connect with your clients on a deep enough level to close the deal. The truth is that you might not be doing enough to nurture the customer relationship and earn their trust. So, how do you make that happen? Before …
6 Great Customer Nurturing Strategy Tips for B2B Firms Read More
When you hire new team members for your B2B company, you need to know who they are, what their strengths and weaknesses are, how well they’ll work with other team members, and how well they’re going to work for your organization. You never think of bringing on a new team member without knowing anything about them, …
Cybercrime is a growing threat that is having a huge impact on how people use the internet. It is changing the way consumers do business, causing massive security concerns and issues for B2B companies operating online. From cell phones to iPads, tablets to laptops, not to mention the PC, with so many of us connecting …
Overcoming the Ripple Effects of Cybercrime on Your B2B Company Read More
Businesses of all sizes provide important goods and services to their customers, but it is important not to put all your energy on just your particular product or service. Your image matters too. That’s why it is important to look beyond what your customers can do for you, but also consider the impact your business …
Strengthening Your Business Through Charitable Action Read More
Launching your new venture has gotten more and more complicated over the past few decades, in large part because the world of public relations has evolved so much and technology is advancing so quickly. Gone are the days when a press release and a killer Kickstarter campaign really brought traction for up-and-coming entrepreneurs. Now the …
Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster Read More
When you run a business, there are a lot of things to remember, and despite your best efforts, sometimes things don’t go as smoothly as you would like them to. There is also the reality that behind every business, there are human beings and human beings sometimes make mistakes. For many, businesses are a bit …
Regaining Customer Trust After Your Company Makes a Mistake Read More
While we are all collectively facing high levels of economic stress and uncertainty, and unemployment is still high, and the end of the COVID-19 pandemic and its impact is nowhere in sight, in the business world, especially in the B2B arena, we appear to be reaching a new kind of “normal”. Many businesses are eager …
Implementing New Marketing Sales Strategies During COVID-19 Read More