ER_Logo_Horizontal_RGB_60px
×

Business

Overhead shot of people in hardhats moving product in a warehouse

Manufacture Success: A Guide to Building and Supporting Distributor Partnerships

By / B2B, Building Industry, Business

If you’re looking to really grow your building materials company in the coming year, then you definitely want to consider working with a distributor. Why? Distributors act as sales agents for your business, finding ways and leveraging existing connections to get your products into the hands of retailers, who then ultimately sell directly to consumers. …

Manufacture Success: A Guide to Building and Supporting Distributor Partnerships Read More

woman in highlighter vest and blue hard hat checks phone

Build Better: Improving Customer Experience Using Technology in the Supply Chain

By / B2B, Building Industry, Business, Technology

Technology makes it easy for consumers to track retail orders straight to their doorstep. Now it is time for manufacturers to follow suit by adopting the latest inventory management software. It’s no secret that the convenience of online apps boomed during the COVID-19 pandemic. With more people stuck at home, the process of using a …

Build Better: Improving Customer Experience Using Technology in the Supply Chain Read More

image of blurred people moving quick at a trade show

Are You Ready? Planning for In-Person Trade Shows and Events in 2022

By / B2B, Building Industry, Business, Sales, Tradeshow - Events

After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. To say that this news is exciting would be an absolute understatement. Our ER Marketing team has missed seeing all of you — and we know you’ve missed being …

Are You Ready? Planning for In-Person Trade Shows and Events in 2022 Read More

man has fork and knife to single pea on white plate

Feast or Famine: Minimizing Slow Periods in Sales with Digital Marketing

By / Building Industry, Business, Channel Marketing, Digital Marketing, Sales

Every business has been there — that moment when work dries up after a period of heavy sales only a few weeks or months before. Known as feast or famine, this type of cycle can make it hard to pay your bills or handle payroll when the number of paying customers has dwindled. Unless you’re …

Feast or Famine: Minimizing Slow Periods in Sales with Digital Marketing Read More

close up of person scrolling through phone with location pins

The Complete Guide to Localization and Why You Need Individual Pages for Each Business Location

By / B2B, Business, Digital Marketing

Does your company service multiple areas or have individual branches/dealers in various regions? If so, you might consider creating unique content for each location through separate pages on your website. By doing this, you can help improve your local search engine optimization (SEO) and give customers an opportunity to familiarize themselves with your neighborhood team. Likewise, …

The Complete Guide to Localization and Why You Need Individual Pages for Each Business Location Read More

marketing team gathers around table analyzing charts

Marketing Manager or Digital Agency: Reasons to Consider Both

By / Business, Digital Marketing, SEM, Social Media

You already know that having a solid online presence is a critical ingredient necessary to grow your business. But, if you’re like a lot of executives, there’s little time in the day to run a company and keep up with all the tasks that go into running successful marketing campaigns. That’s where having a separate …

Marketing Manager or Digital Agency: Reasons to Consider Both Read More

man types on compter as transparent marketing icons float around the screen

Whipping up Sweet Success With the B2B Marketing Mix

By / B2B, Branding, Business, navigate the channel

If you’ve ever taken a college marketing class, then you already know the marketing mix plays a pretty big role in overall advertising strategy. Originally coined by Harvard professor Neil H. Borden in the 1950s, the term generally refers to the various areas of a marketing strategy that brands need to pay most attention to. …

Whipping up Sweet Success With the B2B Marketing Mix Read More

Business e-mail on a computer keyboard

The Merits of Email Marketing Automation for Building Material Manufacturers

By / Building Industry, Business, Digital Marketing, Uncategorized

Can you imagine typing out lengthy emails to each and every person who joins your company’s mailing list?  It is hard to believe this is exactly what some businesses did prior to the rise of email marketing automation.  Email automation for building manufacturers is making it that much easier to connect with both current and …

The Merits of Email Marketing Automation for Building Material Manufacturers Read More

Two men in protective helmets and waistcoats discussing construction plan while standing under ceiling of unfinished building

Your Complete Guide to Marketing a Commercial Construction Company Online

By / B2B, Building Industry, Business, Channel Marketing, Digital Marketing

Marketing your commercial construction company online doesn’t have to be difficult. However, it does require having a multi-faceted approach to both your website, social media profiles and the content that you post there. If you’re like most businesses, you probably don’t even know where to start with the process other than knowing you need a …

Your Complete Guide to Marketing a Commercial Construction Company Online Read More

Scroll to Top