Business

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Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster

Launching your new venture has gotten more and more complicated over the past few decades, in large part because the world of public relations has evolved so much and technology is advancing so quickly. Gone are the days when a press release and a killer Kickstarter campaign really brought traction for up-and-coming entrepreneurs. Now the …

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Implementing New Marketing Sales Strategies During COVID-19

While we are all collectively facing high levels of economic stress and uncertainty, and unemployment is still high, and the end of the COVID-19 pandemic and its impact is nowhere in sight, in the business world, especially in the B2B arena, we appear to be reaching a new kind of “normal”. Many businesses are eager …

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4 Components of a Successful Public Relations Plan

As a small business, you might not have a dedicated public relations department. Maybe you have a part-time employee who handles the occasional issue that arises. Perhaps you outsource your public relations firm on an as-needed basis to guide you when necessary.  Creating a Successful Public Relations Plan Regardless of your approach to public relations, …

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