How to Run a More Effective Meeting
Unlock the secrets to effective meetings with these tips. Say goodbye to unproductive gatherings. Get started now!
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The 5 Immutable Laws of Reputation Management
Master online reputation: Listen, respond, and excel in customer service to boost your brand’s image.
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5 Ways to Ensure You’re Using Your Creatives Effectively
Check out our tips for working with creatives and boost your innovation and efficiency!
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Renovation ROI Equals Marketing ROI
Embarking on a home renovation journey is an exciting endeavor that allows you to transform your living spaces and create the home of your dreams. Whether you’re considering minor updates or major overhauls, making informed decisions is essential to ensure your investment pays off in the long run. In this blog post, we’ll dive into […]
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Building Product Marketing Icons – Old vs. New
Steve Jobs, the king of digital, taught us that “Traditional Media” is not dead. It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable […]
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How to Keep Your Gen-X Employees
In a Harvard Business Review article, right before the pandemic unleashed workforce upheaval, the director of the Center for Analytics and Behavioral Research (CABER) at leadership consulting firm DDI wrote that 66% of Gen X leaders had received only one promotion or none in the previous five years. The author said the findings were surprising, […]
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Regain Customer Trust After Your Company Makes a Mistake
Running a business often demands that business leaders be good at everything, or at least a little of everything. It’s asking a lot of those in charge and, inevitably, the places where things go awry are often in areas where company leaders lack expertise or resources. Businesses also consist of humans and humans make mistakes. […]
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10 Interesting Digital Marketing Stats
#1 56% of B2B companies incorporate digital marketing, according to WebFX. Yes, 56% is a majority, but this statistic does beg the question of why 44% don’t incorporate digital marketing. Using digital allows you to reach a wider audience, which can be important for B2B companies, which can have smaller target markets than B2C companies. […]
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Is A Marketing Degree Worth It?
We should be more specific here. Is a bachelor’s degree in marketing worth the cost of time and money in today’s business environment? And, if you already have a bachelor’s degree in another field that’s not marketing, is it worth it to secure another degree? Can you cultivate marketing as a skill right out of […]
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Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster
Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We could start almost every post with that last part.) Gone are the days when a well-written news release, one article in a trade publication and few social posts […]
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