Green Building Product Trends

Green Building Product Trends: The Evolution of the Industry

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The green industry, with its focus on sustainability and eco-friendliness, has undergone significant transformations in recent years. These changes in perceptions have shaped the green movement, influencing how it is viewed and implemented in various sectors. Three key factors stand out: a more personal aesthetic, increased recognition in the real estate industry, and a broader […]

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5 Types of PR Agencies Building products Execs Must Avoid

5 Types of PR Agencies Building Product Execs Must Avoid

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Avoid disastrous PR choices by knowing the 5 types of PR agencies to avoid.

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Building Product Marketing Icons Old vs. New

Building Product Marketing Icons – Old vs. New

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Steve Jobs, the king of digital, taught us that “Traditional Media” is not dead. It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable […]

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QR Codes and the Building Product Industry

The Power of QR Codes in the Building Product Industry

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Learn how QR codes revolutionize the building product industry. Streamline processes, improve communication, and enhance customer engagement.

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Social Currency for the Building Product Industry

Social Currency for the Building Product Industry

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The concept of “Social Currency” has gained traction as a crucial element in building product company marketing strategies. However, questions remain about its longevity and effectiveness. Is it merely a passing fad or a valuable tool for marketers? This article explores the future of Social Currency and its potential impact on building product marketing. Understanding […]

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Impact of Email for Building Products Industry

Impact of Email for Building Products Industry

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Learn the importance of targeted content, customer motivations, and leveraging analytics to optimize e-mail marketing strategies for better results.

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3 Potential Benefits of Facebook Insights for Building Product Marketers

3 Potential Benefits of Facebook Insights for Building Products Marketers

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Unlock the potential of Facebook Insights for building products marketers. Discover audience analysis, content optimization, and campaign tracking. Get access now!

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5 Simple Things That Are Hurting Your Building Products Marketing

5 Simple Things That Are Hurting Your Building Products Marketing

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Are you struggling to effectively reach your target audience? It’s possible that some simple factors are hindering your brand’s growth. In this blog post, we’ll conduct an audit for building material marketers to identify areas for improvement. By addressing these issues, you can enhance your marketing efforts and achieve better results. Let’s dive in: Multiple […]

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Email Benchmarks for Product Marketers

Email Benchmarks for Building Product Marketers

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Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Before we get into […]

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how architects can use video marketing as a promotional tool

How Architects Can Use Video Marketing as a Promotional Tool

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Using video to help market your architectural firm is intuitive, as the medium puts your process and projects on glorious visual display in a way unmatched by static photos and text-heavy collateral materials. Drone footage, social media video reels, website videos, including how-tos, and video leave behinds at architectural presentations are all ways to enrich […]

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