Stand Out: Differentiating Your Construction Company From Your Competitors
Just glancing at the statistics on building permits, housing starts, and housing completions right now can create some anxiety, as the housing industry balances consumers’ economic fears with reality and supply chains continue their slow crawl back from pandemic disruption. Add to that unease the roughly 753,000 construction companies actively pursuing a limited pool of […]
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3 Reasons B2B Customers Buy From You
B2B customers, like all customers, are human and bring human quirks and predictabilities into their purchasing decisions. You can’t begin to understand every motivation or mental purchase process for your customers or prospects, but we have several things we suggest you consider. In general, your customers are likely to buy from you for one of […]
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5 Ways Architects Can Boost Lead Generation
If you’re reading this, you’re probably an architect, a principal in an architectural firm, or a marketer who works with architects and you’re frustrated at the pace or progress of your firm’s lead generation. Even knowing leads take time to nurture—particularly in your field—you may feel pressed to expand your ability to attract and convert […]
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10 YouTube Strategy Tips for Building Industry Contractors
You may not have added to the 100 million views in less than two days, for the boy-group BTS music video “Butter” in 2021, or are among the 10 billion viewers (as of February 2023) of the Korean children’s song “Baby Shark,” which is now the most watched YouTube video of all time. But you’ve […]
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Google Business Profile for Contractors: What You Need to Know
If you’ve Googled “Google My Business” (see what we did there?), it’s probably because you’ve seen or heard of its value—particularly to local businesses—in a geographical area and want to know more about how it’s used. You may also have learned that, in 2022, Google My Business was renamed Google Business Profile. Since 2014, when […]
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How to Use Social Media for Building Material Suppliers
With the housing market in flux (mortgage rates up, inventory down), homeowners are staying put and what dollars they do spend are going into renovation and refreshing of their current space. This creates an opportunity for building materials suppliers, as well as contractors, to continue to generate leads for sales. Social media is one of […]
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How to Brand Your Commercial Construction Company
We hear it frequently, even from businesses outside of the building materials and construction industry: “We just need a nice logo and a good-looking website.” While those two ingredients can be key to the mix, they aren’t the only things your commercial construction company needs to focus on when branding itself. In fact, branding a […]
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The Dos and Don’ts of SEO for Building Material Websites
We’ve said it before, and we love an opportunity to say it again. If you aren’t using SEO, your website doesn’t exist. Search engine optimization brings organic search traffic to your site, and as inbound marketing, SEO brings users actively seeking your products or services to your site, which makes SEO a lead generator. When […]
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The Best Ways To Drive Traffic To Your Construction Company’s Website
What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. In addition to building site navigation that organically and easily leads users to click through, engage with content and make inquires once they get to your website, your marketing efforts […]
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Debt and Other Economic Factors Affecting the Building Product Industry
Some things don’t change, such as the importance of building products CMOs staying attentive to the economy as they make long-term strategic marketing plans. This is, in part, why we’re revisiting the factors CMOs should scrutinize as they plan for the remainder of 2023. We’ve Seen A Version of This Plot Before The last time […]
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