Sustainable Building Materials Trends for 2022
We only get one planet, which is why, within the construction industry, there’s been a push for increased usage of eco-friendly materials in both residential and commercial structures. And that isn’t where sustainable building materials are stopping. There are tons of different options gaining popularity and becoming far more cost-effective all the time. Not only […]
Read MoreFeast or Famine: Minimizing Slow Periods in Sales with Digital Marketing
Every business has been there — that moment when work dries up after a period of heavy sales only a few weeks or months before. Known as feast or famine, this type of cycle can make it hard to pay your bills or handle payroll when the number of paying customers has dwindled. Unless you’re […]
Read MoreMicro Moments: What They Are and Why They Matter in The Building Industry
When was the last time you personally hopped on Google to search for a particular item or service provider? If you’re like most people, it probably happened either today or within the last few days. But, what caused you to get there? Was there a specific incident or event that served as a catalyst for […]
Read MoreYour Customers Called: They Want Chatbots
If you’ve personally looked for anything on the internet or social media lately, there’s a good chance you’ve seen a chatbot. These little automated response messengers utilize artificial intelligence (AI) to communicate with visitors or provide customer service assistance and are an excellent way to meet your clientele’s needs. However, most people think about them […]
Read MoreThe Road from Lead to Client
You’ve worked hard to ensure your website has a professional vibe and brings in traffic with the appropriate amount of search engine optimization (SEO). You’ve installed call tracking numbers to ensure it is easy to see leads coming from the internet too. Yet, your sales reps still aren’t closing deals. What gives? The process by which […]
Read MoreTop Ways Architects Can Improve Lead Generation
As an architect, you work hard to create spaces that are eye-catching, unique, and safe for your community. However, if you aren’t generating enough new leads, it might be time to try out a few new strategies. The good news? There are multiple ways you can attract the attention of potential clients while increasing brand […]
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