Build Better: How Sustainability Plays a Role in the Future of Building Materials
Just about everywhere you look these days, people are talking about sustainability. While this term can become somewhat of a catchphrase in certain parts of the construction industry, the truth is that it is really something every building materials company should strive for. Why? When we are all focused on helping the environment, there’s a […]
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Manufacture Success: A Guide to Building and Supporting Distributor Partnerships
If you’re looking to really grow your building materials company in the coming year, then you definitely want to consider working with a distributor. Why? Distributors act as sales agents for your business, finding ways and leveraging existing connections to get your products into the hands of retailers, who then ultimately sell directly to consumers. […]
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Build Better: Improving Customer Experience Using Technology in the Supply Chain
Technology makes it easy for consumers to track retail orders straight to their doorstep. Now it is time for manufacturers to follow suit by adopting the latest inventory management software. It’s no secret that the convenience of online apps boomed during the COVID-19 pandemic. With more people stuck at home, the process of using a […]
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Are You Ready? Planning for In-Person Trade Shows and Events in 2022
After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. To say that this news is exciting would be an absolute understatement. Our ER Marketing team has missed seeing all of you — and we know you’ve missed being […]
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Sustainable Building Materials Trends for 2022
We only get one planet, which is why, within the construction industry, there’s been a push for increased usage of eco-friendly materials in both residential and commercial structures. And that isn’t where sustainable building materials are stopping. There are tons of different options gaining popularity and becoming far more cost-effective all the time. Not only […]
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Why Marketing to Interior Designers Is a Good Idea for Building Materials Businesses.
When it comes to digital marketing, understanding your target audience is key for crafting a great strategy that brings in tons of leads. However, many building materials companies forget that they have a key ally in their corner—interior designers. This key pairing is a good way to ensure your product is the first solution they […]
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Feast or Famine: Minimizing Slow Periods in Sales with Digital Marketing
Every business has been there — that moment when work dries up after a period of heavy sales only a few weeks or months before. Known as feast or famine, this type of cycle can make it hard to pay your bills or handle payroll when the number of paying customers has dwindled. Unless you’re […]
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Micro Moments: What They Are and Why They Matter in The Building Industry
When was the last time you personally hopped on Google to search for a particular item or service provider? If you’re like most people, it probably happened either today or within the last few days. But, what caused you to get there? Was there a specific incident or event that served as a catalyst for […]
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Your Customers Called: They Want Chatbots
If you’ve personally looked for anything on the internet or social media lately, there’s a good chance you’ve seen a chatbot. These little automated response messengers utilize artificial intelligence (AI) to communicate with visitors or provide customer service assistance and are an excellent way to meet your clientele’s needs. However, most people think about them […]
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The Road from Lead to Client
You’ve worked hard to ensure your website has a professional vibe and brings in traffic with the appropriate amount of search engine optimization (SEO). You’ve installed call tracking numbers to ensure it is easy to see leads coming from the internet too. Yet, your sales reps still aren’t closing deals. What gives? The process by which […]
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